Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Performance Marketing » Facebook Is Still A Runaway Winner In Social Referral Traffic Race

Facebook Is Still A Runaway Winner In Social Referral Traffic Race

When it comes to driving social referral traffic, there’s Facebook and the seven dwarfs, a reality driven home again by Shareaholic’s third quarter report released today. Facebook accounted for 22.36% of total referral traffic to publishers in the Shareaholic network in September. That’s four times more than second-place Pinterest (5.52%) and three times more than […]

Martin Beck on October 27, 2014 at 1:45 pm

When it comes to driving social referral traffic, there’s Facebook and the seven dwarfs, a reality driven home again by Shareaholic’s third quarter report released today.

Facebook accounted for 22.36% of total referral traffic to publishers in the Shareaholic network in September. That’s four times more than second-place Pinterest (5.52%) and three times more than Pinterest and the next six networks — Twitter, StumbleUpon, Reddit, Google+, YouTube and LinkedIn — combined.

Facebook maintained its dominance despite a slight slip — 1.03 percentage points — since the second quarter, a reduction that Shareaholic reports across nearly all of the top social networks. Only Google+, which eked out a 0.01 percentage point gain, and LinkedIn (0.02 percentage points) showed a quarter-over-quarter gain, but as you can see in the chart below the referral traffic share for each of those networks is basically a rounding error.

shareaholic-q3-2014

Shareaholic’s year-over-year figures are also interesting. Social referral traffic from the eight top networks accounted for 29.49% of overall traffic — direct traffic, social referrals, organic search, paid search, etc. — publishers received last month. That’s up from 16.44% during the same time in 2013.

Facebook and Pinterest drove the lion’s share of that growth, with Facebook more than doubling its total share and Pinterest growing 50%. Google+ also had strong growth percentage wise (57%) but again makes up for a tiny part of the total.

The rest of the top social networks have slipped significantly according to Shareaholic’s data, which the company pulls from the 300,000 sites that use its software. Twitter’s share has slipped 0.29 percentage points and 24% since last September, dropping to 0.88. That’s still twice as high as fourth-place Stumble Upon.

shareaholic-yoy-q3-2014

Read more about the report on the Shareaholic blog.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Webinar: Grow revenue streams through web accessibility and compliance
    How to turn the great buyer resignation into B2B career opportunities
    HubSpot customers paying 12% more than in 2021
    Closing your team’s technical gap without hiring
    Marketers want better features from their martech solutions

About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Digital Marketing Strategy Ebook

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.