Evrythng launches a blockchain-utilizing orchestration hub for consumer products

Blockchain-based companies have been touting the protocol’s capabilities for tracking ingredients, maintaining digital identity and granting rewards. But, with a few emerging exceptions, those visions have largely been on paper so far.

Internet of Things platform Evrythng is now out with an orchestration hub that utilizes blockchain to provide those services specifically for CPG (consumer packaged goods) and apparel products.

Called the Blockchain Integration Hub, it’s not actually built on blockchain itself. Instead, it provides a rules engine called the Reactor that provides an integration layer to control actions (such as when a consumer scans a bar code on a product) or properties (such as the location of an ingredient or component in a supply chain).

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.