How to enhance your Google Knowledge Graph result (case study)
So your company finally has a Knowledge Graph panel appearing on branded searches, but the information is incomplete or incorrect -- what can you do? Tony Edward explains a few ways to edit this information and shows how one method worked for him.
As Google continues to expand and roll out more Knowledge Graph results, we are now seeing opportunities to enhance the information within the Knowledge Graph panels.
In February, Google started to allow official site representatives to edit/suggest changes to their Knowledge Graph panels.
Here is an example of the message that appears to an official site representative when they are viewing their Knowledge Graph panel in the SERPs:
This is a great feature, as it allows site owners to remove any incorrect information, as well as have the opportunity to update the content on an ongoing basis.
However, this feature does not appear for all site representatives. So outside of being able to edit your Knowledge Graph result directly, the second option is to optimize the sources that power the Knowledge Graph result, such as Wikidata, to have accurate and more information appear in the panel.
Recently, I was able to help one of my clients enhance their existing Knowledge Graph by adding more information to their Wikidata profile. When we inserted more information to their Wikidata profile, such as the year the company was founded, it started to display in their Knowledge Graph panel.
Additionally, their Knowledge Graph panel started appearing for different brand keyword searches, where it previously had not.