EBay’s New Promoted Listings Ads: Sellers Pay Only When Users Buy

On Monday, eBay announced the launch of Promoted Listings. EBay Store sellers can promote their products within related search results.

Rather than being priced on a cost-per-click basis, sellers will only pay for Promoted Listings when users make a purchase from their eBay store after clicking on an ad. Seller set bids ad a percentage of the final purchase price, ranging from 1 to 20 percent.

The ads will trigger based on structured data in sellers’ product feeds such as brand names, universal product codes and other product identifiers.

The ad product is only available by invite to a set of eBay Store subscribers in the US, UK, Germany and Australia at this time, but EBay says it plans to expand the program this year.

Interested sellers can sign-up for the waitlist now. Ads are running on desktop and eBay’s iOS app, with plans to expand to the Android app later this summer.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.