Dynatrace Launches “Customer Experience Cockpit” To Measure Digital Performance & User Satisfaction
Company says it's offering a "first of its kind" platform to help businesses understand customer experience across multiple channels.
Dynatrace today announced its new “customer experience cockpit,” which is essentially an upgrade to its existing Application Monitoring and User Experience Management products.
The company says its new platform is “the first of its kind in the application performance management (APM) industry,” and gives clients graphical real-time user experience analytics based on how customers are interacting with their web and mobile applications.
Through intuitive, visual tiles that analyze individual and aggregate data about customer journeys, line-of-business owners can understand users’ actions across channels, device and connection types and the experience delivered. This easy-to-consume, holistic view into individual end-to-end experience empowers business stakeholders to detect and respond quickly to the changing demands of their users.
“Today, businesses must be digital-first and user-centric. We believe if you’re not focusing on the first, you can’t be successful with the second and all of it depends on your applications,” says Steve Tack, Senior Vice President of Product Management at Dynatrace.
Dynatrace counts Intuit, Cisco, Hallmark, Nordstrom and Best Buy among its clients.