What different consumer groups really want from local business websites
Columnist Myles Anderson takes a look at what consumers in different age groups are looking for when it comes to local business websites. Local SEO practitioners, take note!
In February at BrightLocal, we published an annual survey that explored consumer attitudes towards local business websites. The survey looked at what consumers expect, want and don’t want from those websites, as well as how consumers prefer to contact a local business after viewing their website.
The results are vital for SEOs who handle local business clients, because they show which online factors are most likely to influence consumers into using a local business — and which factors are most likely to deter them.
Because so many local businesses target consumers of different ages, we’ve published a follow-up which breaks down the data by age of the consumer. We hope this will help SEOs with local business clients understand how to best target and cater to different ages of consumers with their content and website strategy.
In the original survey, there were 800 respondents from the United States. The age breakdown was as follows:
- Age 18–34: 44 percent
- Age 35–54: 34 percent
- Age 55+: 22 percent