What the development of visual search will mean for SEO
Columnist Kristopher Jones talks visual search -- its current state, its implications for the future and strategies for SEOs looking to capitalize on this evolving technology.
The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Beyond opening up a new revenue stream for e-commerce stores, visual search could completely alter consumer habits and purchasing decisions.
In a world driven by instant gratification, visual search can open the door toward “snap and surf” purchasing, streamlining the search interface. This provides a promising outlook for e-commerce stores that develop their product listing ads (PLAs) and online catalogs for the visual web.
While still in its infancy, optimizing for visual search could greatly improve your website’s user experience, conversion rate and online traffic. Yet images are often given very little attention by SEO experts, who generally focus more on optimizing for speed than for alternative attributes and appeal.