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MarTech » Customer & Digital Experience » Colgate Launches Official Super Bowl Ad & Extended Version Of Its #EveryDropCounts Spot

Colgate Launches Official Super Bowl Ad & Extended Version Of Its #EveryDropCounts Spot

The 30-second ad will be Colgate's first appearance as a Super Bowl advertiser.

Amy Gesenhues on January 27, 2016 at 6:29 pm

colgate screen shot
While most Super Bowl brands are busy rolling out teaser ads in advance of their official game day spots, some are taking a different direction and posting the ads they plan to run during the game.

Earlier this week, SoFi, an online lending agency and first-time Super Bowl advertiser, released its 30-second game day ad, along with a spot it plans to run before and after the game.

Colgate, also a first time Super Bowl advertiser, also launched its official 30-second Super Bowl spot, in addition to posting an extended version of its ad.

Using the hashtag #EveryDropCounts to promote its campaign encouraging water conservation, Colgate’s Super Bowl ad highlights how much water we waste when we leave the faucet running while brushing our teeth: “Brushing with the faucet running wastes up to four gallons of water. That’s more than many people around the world have in a week.”

According to a report in Adweek, Colgate’s Super Bowl spot was created by the Peru-based Y&R Agency and originally aired in 2014 for World Water Day in Peru and Columbia.

Here’s the extended version of the ad:

Along with the Super Bowl ad and hashtag, Colgate has created a “Making Every Drop of Water Count” web page, listing tips on how to conserve water.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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