Colgate Launches Official Super Bowl Ad & Extended Version Of Its #EveryDropCounts Spot

While most Super Bowl brands are busy rolling out teaser ads in advance of their official game day spots, some are taking a different direction and posting the ads they plan to run during the game.

Earlier this week, SoFi, an online lending agency and first-time Super Bowl advertiser, released its 30-second game day ad, along with a spot it plans to run before and after the game.

Colgate, also a first time Super Bowl advertiser, also launched its official 30-second Super Bowl spot, in addition to posting an extended version of its ad.

Using the hashtag #EveryDropCounts to promote its campaign encouraging water conservation, Colgate’s Super Bowl ad highlights how much water we waste when we leave the faucet running while brushing our teeth: “Brushing with the faucet running wastes up to four gallons of water. That’s more than many people around the world have in a week.”

According to a report in Adweek, Colgate’s Super Bowl spot was created by the Peru-based Y&R Agency and originally aired in 2014 for World Water Day in Peru and Columbia.

Here’s the extended version of the ad:

Along with the Super Bowl ad and hashtag, Colgate has created a “Making Every Drop of Water Count” web page, listing tips on how to conserve water.

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Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.