Building links in boring industries
Fresh out of ideas on how to build links to a dull site? Contributor Jeremy Knauff walks us through his process for creating a successful link-building campaign for even the dullest of sites.
It’s safe to say that most search engine optimization (SEO) practitioners today understand the role that relevant, high-quality links play in achieving organic ranking and traffic.
What is less understood, however, is how to earn those links in sufficient volume to achieve and maintain results — especially when it comes to industries that some may consider boring.
Recently, I was talking with several SEO professionals about some of the most boring industries they’ve had to build links for. We all had a few, but there was one that topped us all with a client in the dumpster rental industry.
Since the dumpster rental business is unique and, some might say, boring, I decided to take on the challenge of figuring out how to build links for a site in that industry and share it here. But this is less about how to build links for that particular industry and more about the thought process that goes into successful link-building campaigns in industries that are on the dull side.
Making the mundane interesting
There are certain industries where it’s infinitely easier to earn links in than others. I think we can all agree that a high-tech product like software is significantly more exciting than something like dumpster rentals, so it’s not much of a stretch to say that earning links for it would be significantly easier.
In the case of dumpster rentals, you could seek links from other dumpster rental companies, which would keep you busy for a while. But to displace the websites currently in the top positions, and then maintain your newfound ranking for the long term, you’ll need links from other sources, too.
The truth is that there are no boring industries, only boring ideas. A creative mind can imagine ways to make even the most mundane topic interesting to the right audience. And therein lies the key: You don’t need to make something interesting to everyone, just to the right people.
Think how your product or service impacts other industries
No industry stands alone, because every industry impacts other industries. This creates a number of link-building opportunities by identifying who uses your products and how they use them and then developing valuable content that serves their needs.
Here are a few ideas to get your creative juices flowing.
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