How to build a better marketing strategy using new technologies available today
Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you won't be able to achieve big impact at scale.
There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as AI will be deeply integrated into every aspect of marketing going forward, the future belongs to marketers who can adapt to the technological advances — both to deliver instant gratification to consumers and to build more meaningful and deeper relationships with them.
As we continue into 2018, CMOs need to avoid simply embracing the next big thing, but instead rethink how they should manage and execute marketing to make it more personalized than algorithmic. It’s time to reassess your marketing.
Follow the steps I’ll outline below to reassess your marketing efforts and put them into the right perspective.