Budgeting in a crisis: How to steer your ship through the storm
With less resources and more financial scrutiny, it’s critical for marketing organizations to have a strong grasp on their budgets.
Marketing budgets began tightening and reducing in 2019, and it’s predicted that COVID-19 will mark the start of significant decline for marketer’s budgets that extends beyond the current economic climate.
With less resources and more financial scrutiny, it’s critical for marketing organizations to have a strong grasp on their budgets. They don’t just show where funds are invested: budgets are the ultimate expression of strategy for any marketing organization.
As our budgets shrink, the need to make every dollar count grows more acute. Re-aligning your marketing budget isn’t always an easy task, but we’re here with a life line. In this eBook from Allocadia, you’ll learn:
- The best way to structure a budget for your organization
- How to build out your marketing budget (including a cheat sheet)
- How to prioritize and select investments during a crisis
- Three common marketing investment mistakes to avoid
Visit Digital Marketing Depot to download “Budgeting in a Crisis: How to Steer Your Ship Through the Storm.“