Bing Ads Launches Retargeting Capabilities Globally

Advertisers can now retarget site visitors when they search on Bing and Yahoo.

This is the first time Bing Ads has offered retargeting capabilities to advertisers and it extends to Shopping campaigns as well as Search text ad campaigns.

Using Bing Ads’ Universal Event Tracking, introduced a year ago, advertisers can segment audiences of site visitors and serve tailored ad copy or specific products when users search on Bing or Yahoo, when the ad impression is served by Bing Ads.

The functionality is similar to Google AdWords Retargeting Lists for Search Ads (RLSA), though with the added ability to use it with Shopping campaigns.

It is available in all accounts now. For more information see our coverage on Search Engine Land and the Bing Ads blog.

About The Author

Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.