How to avoid an outbound link penalty from Google
We've all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site's outbound links need to be monitored as well.
Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your site. But did you know you can also be penalized by Google for how you link to other websites from your site? Yup, you sure can. It’s called an “unnatural outbound links” penalty, and similar to the inbound link penalty, it can be applied partially or sitewide.
Recently, we conducted an audit for a new client, and we flagged the spammy linking that was being done in a particular section of their site. The content manager was unknowingly allowing guest bloggers to submit content to be published with links pointing back to their sites. This content contained a high volume of links and overoptimized anchor text.
Our recommendations to remove these links were ignored and not seen as high-priority, despite our efforts to convey the severity of this issue.
Then Google released the Penguin 4 real-time update. Soon after, our client’s site was flagged for a manual penalty.