Building a future-ready marketing operations team
Planning strategies for managers in an AI-powered world.
Contributor
Theresa Kushner's latest articles
Breaking down data silos: Overcoming obstacles and planning for the future
Getting rid of data silos is not easy, but it must be done for marketing to succeed. Here are ways to overcome common obstacles.
Breaking down data silos: A practical guide to integrated marketing data
Get insights into integrating isolated data across various teams to fuel data-driven decision making and maximize marketing performance.
Why you’re not getting credit for your marketing efforts — and how AI can help
Are your exceptional marketing efforts going unnoticed? Explore how AI can help turn the tide in your favor.
Marketing artificial intelligence (AI)
ChatGPT: A marketer’s guide
Knowing ChatGPT's strengths and weaknesses can help you decide where and how to use the tool for marketing campaigns.
5 tips to extract true value from your data
How much data does your organization have that might be valuable enough to barter? Here are some tips for getting true value from your data.
5 ways marketing and IT can work better together
What's your relationship with your IT team? Adversarial? Collaborative? Non-existent? Here's how to drive better results with good teamwork.
Marketing artificial intelligence (AI)
Governing AI: What part should marketing play?
With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them?
AI and machine learning in marketing: Are you deploying the right models?
Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction.
5 steps to make the most of your reporting and analytics
Ensure that your data provides you with actionable information to help guide your marketing efforts.