Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement
The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video.
Taylor Peterson was Third Door Media’s Deputy Editor, managing industry-leading coverage that informs and inspires marketers. Based in New York, Taylor brings marketing expertise grounded in creative production and agency advertising for global brands. Taylor's editorial focus blends digital marketing and creative strategy with topics like campaign management, emerging formats, and display advertising.
NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns
The Sales Lift Metrics service is designed to provide in-flight data on key campaign tactics, such as audience targets, media placements, creative messaging and ad formats.
Centro’s DSP enforces app-ads.txt to target authorized ad inventory
As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated sellers.
D2C brands are driving up customer acquisition costs – and it’s time to course-correct
How digitally-native brands can get new customers -- and keep them -- profitably.
Twitter hires Gap Kim to head Global Business Marketing
Gap Kim comes to Twitter with a track record of leading growth at WhatsApp, Facebook, and Google.
Marketing salary survey 2019: Compensation trends in the U.S.
Our U.S. marketing salary survey analysis highlights majority trends, key disparities, and the shifting roles of the digital industry.
The top retailer marketing strategies to compete with Amazon Prime Day
Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to gain customers.
Facebook makes a play for creators with new tools, features for monetizing content
The new updates aim to help creators earn more and enable advertisers to collaborate on branded content more easily.
Google announces changes to environment, position targeting settings in DV360
Google said the changes will take effect at the end of August 2019 – along with a new version of Structured Data Files (SDF) containing fields to support the new targeting options.
Marketing salary survey 2019: A global snapshot
Our global salary trends serve as a benchmark to inform the marketing ecosystem on an international scale.
Amazon’s new “Counter” service lets customers pick up packages in staffed retail locations
The new service underscores Amazon's continued efforts to provide customers with more delivery and pick up options.
Why Meeker sees ecommerce, digital ad revenues slowing down
The rise in global internet adoption means more fragmentation across the consumer spectrum, which ultimately amounts to less concentrated growth.
Facebook ads aren’t what they used to be, so it’s time for smarter social ad buying
In a flooded social landscape, Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and prioritize high-quality creative.
What Amazon acquisition of Sizmek’s Ad Server and DCO business might mean for advertisers
The acquisition will give advertisers the ability to use Amazon’s data from searches and purchases to target audiences beyond its own properties.
Canva urges users to change passwords following data breach affecting up to 139 million users
The cyber attack comes on the heels of the company's recent acquisition of Pexels and Pixabay, underscoring Canva's efforts to engage more marketers and designers.
Roku’s new Activation Insights tool targets viewers who have shifted to streaming
The tool is designed to identify potential reach from linear TV ads, giving advertisers visibility into how the campaigns would perform on Roku's streaming platform.
Report: Mobile to become the preferred platform for video ads by end of 2019
PubMatic's Q1 2019 QMI report expects video ads on mobile devices to exceed $29 billion in 2019 alone.
Millennials hail cord-cutting, but still indulge in linear TV outside the home
OOH TV ads shown to narrow the gap between passive observation and actionable engagement among millennials.
Google Display & Video 360 adds more tools to streamline cross-screen TV buys
The tools are designed to give advertisers more functionality around privacy regulations, new linear TV placements and consolidated TV buying.
Video ad spend soaring in 2019, favoring original content, programmatic buys
Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory, according to reports from the IAB and eMarketer.