Instagram to begin removing “Like” counts for U.S. users as early as this week
The change could shake up influencer marketing and the ways brands measure success.
Taylor Peterson was Third Door Media’s Deputy Editor, managing industry-leading coverage that informs and inspires marketers. Based in New York, Taylor brings marketing expertise grounded in creative production and agency advertising for global brands. Taylor's editorial focus blends digital marketing and creative strategy with topics like campaign management, emerging formats, and display advertising.
The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications
Looking to 2020, adtech players can expect new capabilities driven by a customer-first approach grounded in privacy, brand experience, and standardization.
FTC issues ad disclosure guidelines for social influencers, aims to reduce deceptive content
Understand the legal disclosure requirements for your social influencer campaigns.
Adobe adds integration for Experience Manager and InDesign, aims to improve creative collaboration
The new feature connects DAM assets directly to InDesign, allowing marketers and creatives to work more efficiently on print and digital projects.
TikTok’s new SDK enables video uploads from other apps, services
Users can simply "Share to TikTok" from the editing panel of their favorite apps that adopt the SDK.
Facebook rolls out new corporate logo that will appear with all of its brands
The corporate logo will display on Facebook-owned services and platforms.
Study: Which digital ad formats are most effective?
A Kargo study found no correlation between ad viewability and effectiveness.
Content recommendation rivals Taboola, Outbrain to merge
The consolidated company will retain Taboola’s namesake, with Taboola founder Adam Singolda serving as CEO.
MediaMath commits to 100% accountable, addressable media supply chain by end of 2020
The company said it will implement a persistent, portable user-level ID across desktop, mobile and TV.
Shutterstock launches Smart Brief, collaborative tool for creative briefs
The tool employs automated technology to accelerate the traditional creative collaboration process.
AT&T’s Xandr partners with clean.io to help safeguard against malicious advertising
Xandr will adopt clean.io’s technology to help reduce "malvertising" for publishers, end-users and advertisers in the marketplace.
How Online Geniuses crowdsources answers to your burning marketing questions
At 20,000 members strong, Online Geniuses is a live chat Slack community where marketers can talk (marketing) shop.
The pitfalls of surveys and other data traps that could be hurting your marketing
Are you marketing based on what people say or the data that shows what they actually do?
MarTech East keynote: Better marketing starts with better orchestration
At MarTech East, Cesar Brea discussed how careful orchestration can lead to marketing success.
ANA announces new measurement division to enable industry standards, accountability
The division aims to deliver measurement-focused products and services to ANA members.
Vibenomics launches out-of-home audio advertising marketplace to target customers in-store
The audio ad marketplace is designed to connect advertisers with customers shopping in physical stores around the U.S.
Microsoft introduces XLOOKUP in Excel – and it’s a big deal for data reporting
The new feature addresses many of VLOOKUP's limitations.
Why marketers should embrace data privacy, rather than view it as an obstacle
Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to lasting trust and long-term brand value.
Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypass privacy rules
“We do not grant exceptions to our tracking prevention technologies to specific parties," the WebKit document states.
Location data 101: A primer for marketers
Understand how location data can be used for efficient, effective and responsible marketing.