It's time we revisit our policies and take into account the risk of not being there for our customers on social media.
A hybrid approach from the process-driven Scrum framework and the fast-moving Kanban style can help marketers find the right balance for their team.Stacey Ackerman | Sep 20, 2019 at 11:44 am ET
Adapting agile practices at the team level may lead to some process improvements and efficiency, but agility is not just for the worker-bees – it’s about organizational change.Stacey Ackerman | Sep 11, 2019 at 1:03 pm ET
By doing small, experimental campaigns and learning from them, we can refine our marketing approach to resonate with our customers.Stacey Ackerman | Aug 21, 2019 at 11:59 am ET
Flexible contracts and a team-based strategy are key to creating an effective agile organization.Stacey Ackerman | Aug 7, 2019 at 2:41 pm ET
Here's how you change the conversation from "We need to sell to you" to "What customer problem are we trying to solve?"Stacey Ackerman | Jul 25, 2019 at 1:14 pm ET