Is your social media policy agile?
It's time we revisit our policies and take into account the risk of not being there for our customers on social media.
Stacey knows what it’s like to be a marketer, after all, she’s one of the few agile coaches and trainers that got her start there. After graduating from journalism school, she worked as a content writer, strategist, director and adjunct marketing professor. She became passionate about agile as a better way to work in 2012 when she experimented with it for an ad agency client. Since then she has been a scrum master, agile coach and has helped with numerous agile transformations with teams across the globe. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. As a lifelong Minnesotan, she recently relocated to North Carolina where she’s busy learning how to cook grits and say “y’all."
How marketers are changing agile practices to meet their needs
A hybrid approach from the process-driven Scrum framework and the fast-moving Kanban style can help marketers find the right balance for their team.
If you want to be agile, you may need to change your company’s culture
Adapting agile practices at the team level may lead to some process improvements and efficiency, but agility is not just for the worker-bees – it’s about organizational change.
Here’s why experiential learning is better than being right
By doing small, experimental campaigns and learning from them, we can refine our marketing approach to resonate with our customers.
How agencies can better engage with clients using agile
Flexible contracts and a team-based strategy are key to creating an effective agile organization.
It’s not about your company: Why modern marketers need to be customer-centric
Here's how you change the conversation from "We need to sell to you" to "What customer problem are we trying to solve?"
How agencies can use Kanban to manage client work
Optimizing workflow that is transparent means the team can be more efficient by identifying and eliminating bottlenecks.