Digital Transformation
7 Signs CMOs Need To Examine Their Media Mix
Have you been debating which advertising channels to pour your money into? Columnist Scott Rayden lays out the signs that your media mix may need a refresh.
Scott Rayden is the Chief Revenue Officer for 3Q Digital, and is responsible for leading marketing, sales, and the overall revenue growth of 3Q Digital nationwide. Scott spent the past 7.5 years as the Founder and President of iSearch Media, a leading digital marketing agency focused on consumer behavior, search marketing, analytics, and data visualization. iSearch Media was acquired by 3Q Digital in 2014. Scott brings 14 years of experience in digital marketing, management, M&A, and business development to 3Q Digital. Prior to founding iSearch Media in 2006, Scott worked at Quinstreet and LeadClick Media (acquired by First Advantage for $150MM), two of the largest digital marketing agencies in the country
Marketing Management
7 Things CMOs Should Know About Attribution
If your knowledge of marketing attribution is murky, you're not alone. Columnist Scott Rayden lays out the key points every CMO should understand.
Digital Transformation
A New Way To Look At Hiring An Agency
Columnist Scott Rayden takes a look at why traditional hiring practices are flawed and how you can find an agency with the right vision and culture.
Marketing Management
7 Things CMOs Need To Know About Search Engine Marketing
SEM is one of the fastest-changing areas in digital marketing today. Columnist Scott Rayden lays out what CMOs need to know about this dynamic arena.
Marketing Management
Who Will Survive The Performance Marketing Revolution?
Columnist Scott Rayden discusses the challenges facing agencies in a constantly-changing digital marketing landscape, explaining what agencies must do to adapt and survive.
Data
If You’re Not Using These Data Types, You Risk Falling Behind
Contributor Scott Rayden advises on how marketing organizations can leverage data and integrate it across the company.