The driving force behind the new Porsche digital brand experience
Building a digital experience for the 21st Century.
Rodric J. Bradford was an Editor of MarTech Today and has worked in the marketing technology industry as both a journalist and corporate project manager. Prior to joining MarTech Today Bradford served as Convention and Technology Beat Reporter for the Las Vegas Review-Journal’s Business Press publication and worked as Technology Reporter for Global Gaming Business, the world’s largest casino publication. In the corporate world Bradford has served as Technology Project Manager for CNA, Cigna, General Dynamics and Philip Morris. Bradford is an alumnus of the University of Missouri-Columbia.
Building a digital experience for the 21st Century.
Rodric Bradford | Sep 14, 2020 at 10:28 am ETLook for way to highlight budget implications, effect on sales that agile workflows are driving.
Rodric Bradford | Sep 9, 2020 at 9:33 am ETIt's in how they think compared to other roles in the marketing team that makes them incredibly valuable
Rodric Bradford | Sep 4, 2020 at 10:39 am ETCOVID really means rethinking customer data and journeys from the basics up.
Rodric Bradford | Sep 1, 2020 at 2:15 pm ETOf course, virtual events technology is getting a good degree of attention from marketing teams, our survey found.
Rodric Bradford | Aug 27, 2020 at 1:13 pm ETAB InBev found the commerce and supply chain features it needed in VTEX.
Rodric Bradford | Aug 26, 2020 at 10:08 am ETWe look at just one surprising finding from our Forecast 2021 poll.
Rodric Bradford | Aug 24, 2020 at 2:38 pm ETOrganizations are putting more emphasis on hiring data experts as the pandemic brings more customers into digital experiences.
Rodric Bradford | Aug 24, 2020 at 2:15 pm ETFrom mobile responsiveness to A/B testing, these tips are essential to getting your message to your customers.
Rodric Bradford | Aug 20, 2020 at 10:51 am ETWhat started as a home grown publishing platform has become an impressive piece of martech with content, experience and commerce all built in.
Rodric Bradford | Aug 19, 2020 at 10:32 am ETNew kinds of services and platforms are helping banks with digital transformation.
Rodric Bradford | Aug 17, 2020 at 7:02 am ETAnd sets itself measurable goals.
Rodric Bradford | Aug 13, 2020 at 3:09 pm ETBuilding engagement through conversational tools.
Rodric Bradford | Aug 13, 2020 at 11:58 am ETBringing the car-buying experience into the 21st century.
Rodric Bradford | Aug 11, 2020 at 11:56 am ETWhat is visual commerce and how does it prove ROVI?
Rodric Bradford | Aug 7, 2020 at 11:27 am ETAdobe is putting its digital muscle behind distance learning for teachers and students.
Rodric Bradford | Aug 4, 2020 at 12:01 pm ETThe decision-making process behind madconNYC.
Rodric Bradford | Aug 3, 2020 at 1:00 pm ETThe solution generates and actions real-time purchase predictions.
Rodric Bradford | Jul 31, 2020 at 10:16 am ETPlatform, performance and testing are vital in the virtual world.
Rodric Bradford | Jul 30, 2020 at 1:00 pm ETLeadsift gathers intent data, Intentsify actions it.
Rodric Bradford | Jul 30, 2020 at 10:00 am ETHow PR Week and Pandora are embracing the virtual.
Rodric Bradford | Jul 28, 2020 at 11:53 am ETAlso provides faster and more secure access to CRM platform.
Rodric Bradford | Jul 23, 2020 at 9:47 am ETEarly adopter has already experienced 50% increase in revenue-per-click.
Rodric Bradford | Jul 22, 2020 at 10:08 am ETDigital training assumes new urgency as the workforce is re-imagined under COVID.
Rodric Bradford | Jul 21, 2020 at 7:00 am ETSelling luxury real estate remotely using AI and video.
Rodric Bradford | Jul 15, 2020 at 2:02 pm ETA roundup of the news which caught our eyes.
Rodric Bradford | Jul 10, 2020 at 1:00 pm ETIndustry organizations and corporate resources play a key role in academic-to-professional pipeline.
Rodric Bradford | Jul 8, 2020 at 2:29 pm ETMentor programs are seen as vital by many women.
Rodric Bradford | Jul 7, 2020 at 2:01 pm ETStepping up to the challenge of delivering ever-changing content across multiple channels
Rodric Bradford | Jun 29, 2020 at 3:52 pm ETIT is regaining its voice in martech purchase decisions, survey finds.
Rodric Bradford | Jun 26, 2020 at 10:35 am ETTaboola Feed drives content to premium publishers.
Rodric Bradford | Jun 25, 2020 at 3:29 pm ETInnovative digital identity strategies are needed to increase customer engagement, generate revenue, and maintain high privacy standards.
Rodric Bradford | Jun 24, 2020 at 12:17 pm ETBeing able to manage customer data efficiently can transform marketing performance, platforms say.
Rodric Bradford | Jun 22, 2020 at 1:06 pm ETWaterfall is dead. Experts say nimble approach to creating web, content experience is the only way.
Rodric Bradford | Jun 18, 2020 at 2:46 pm ET