Contributor Rob Rasko explains how to distinguish between unviewable and fraudulent display ads.
If you're in the business of display advertising, then you know it's been a busy summer! Did any of these trends pass you by while you were out of the office?Rob Rasko | Aug 27, 2014 at 11:55 am ET
Recently, my company, The 614 Group, joined forces with content advertising leader OneSpot to conduct a study in which we surveyed almost 500 marketers during May and June about their native advertising intentions. Unsurprisingly, we discovered they have a significant interest in the emerging native advertising format, with 67 percent calling it “interesting and valuable,” […]Rob Rasko | Jul 30, 2014 at 11:00 am ET
In today’s digital ecosystem, the programmatic paradigm is no longer a trend or a meme. It’s very much a keystone of publishers’ digital strategy. To that end, it’s fair to say a good amount of ink — print and digital — has been expended to outline the virtues and benefits of programmatic for publishers. Just […]Rob Rasko | Jul 2, 2014 at 9:15 am ET
Out-of-view ads are the black sheep of the ad-tech industry. Long considered wasteful, inefficient, and ineffective, they have been relegated to the flotsam and jetsam on the water’s edge of advertising. But does that have to be an accepted “meme”? Maybe not. Every toddler learns absolutes: the opposite of up is down, and the opposite […]Rob Rasko | Jun 4, 2014 at 9:25 am ET
Viewability. It almost sounds like a new, trendy term used by models on the catwalk in LA, New York or Paris. After all, it’s important to be seen and remembered whether by the paparazzi or adoring fashionistas. Viewability has much the same impact in the digital advertising world. To be seen and remembered is “mission […]Rob Rasko | May 7, 2014 at 9:00 am ET
We recently surveyed comScore’s top 250 publishers to get a sense of their attitudes and readiness regarding viewability. The survey, which came on the heels of our “Viewable Vendor Report,” documented (among other things) the high level of importance agencies, brands and many of you assign to the viewability metric. It was startling, to say […]Rob Rasko | Mar 19, 2014 at 9:30 am ET