Rachel Lindteigen

Rachel Lindteigen is the President and Founder of Etched Marketing and the former Senior Director, Content Marketing for PMX Agency. Rachel has over 20 years of content writing, editing and strategy development and 10 years of digital marketing experience. She works with many top e-commerce retailers and crafts both local and national level SEO strategies. Rachel has a bachelor’s degree in broadcast journalism from the Walter Cronkite School for Journalism and Telecommunications at Arizona State University and an MBA in Marketing.


Content audit 101: a step-by-step guide

If you want a top-notch content marketing program, you need to know what assets you have and how they’re performing. Columnist Rachel Lindteigen walks you through the ins and outs of conducting a content audit.


Who should create your content?

Should your content be created in-house, or should you hire a freelancer or agency? Columnist Rachel Lindteigen takes a look at the options to help you determine what will work best for your organization.