16 experts share how to boost results from your current content marketing
How can your company improve its content marketing? Columnist Quinn Whissen asks a group of industry mavens to weigh in on their top tips.
Quinn Whissen is the Director of Marketing for Vertical Measures, a Phoenix-based internet marketing agency helping clients drive profitable growth through content marketing. Quinn has keen insights into both the high-level strategy work and day-to-day implementation that goes into creating digital marketing that drives results. She teaches content marketing workshops around the country and speaks regularly on topics of unconventional marketing, the importance of content, design, and social engagement.
How can your company improve its content marketing? Columnist Quinn Whissen asks a group of industry mavens to weigh in on their top tips.
Quinn Whissen | Aug 26, 2016 at 9:48 am ETSure, you're creating great content, but are you connecting your leads to sales? Columnist Quinn Whissen explains why attributing leads to revenue is essential for your content promotion strategy.
Quinn Whissen | Jul 25, 2016 at 10:30 am ETColumnist Quinn Whissen offers guidelines on how to format your online articles to help you decrease your editing time, improve the quality of your content and better optimize it for search.
Quinn Whissen | Jun 27, 2016 at 12:34 pm ETLooking for content marketing ideas and inspiration? Contributor Quinn Whissen describes three impressive efforts well worth emulating.
Quinn Whissen | Apr 4, 2016 at 9:45 am ETWith spring in the air, it's time to get your content marketing in order. Columnist Quinn Whissen outlines some ways to clear out the clutter and give your content strategy a fresh start for the year.
Quinn Whissen | Mar 7, 2016 at 9:27 am ETWhat's a content creation swipe file? It's a repository of ideas, images and research that will help you map out what to create next. Columnist Quinn Whissen explains why you need one and how to create it.
Quinn Whissen | Feb 8, 2016 at 10:47 am ETAre you ready to ramp up your content marketing strategy in 2016? Columnist Quinn Whissen reveals possible improvements that can help get you ahead of the curve.
Quinn Whissen | Jan 11, 2016 at 9:17 am ETDeveloping a content marketing strategy doesn't have to be a nerve-wracking endeavor. Columnist Quinn Whissen believes you simply need one hour to align with your team and decide on an overall vision.
Quinn Whissen | Dec 14, 2015 at 9:43 am ETSuccessful content starts with the people and processes who make up your organization. Columnist Quinn Whissen lays out eight ways to foster a culture of content among your internal team.
Quinn Whissen | Nov 16, 2015 at 9:24 am ETWhat lessons can marketers learn from the big screen? Columnist Quinn Whissen explores what movies and A-listers can teach you about content marketing.
Quinn Whissen | Oct 19, 2015 at 9:01 am ETAre you suffering from a need to be everywhere on social media? Columnist Quinn Whissen has a prescription for how to prevent or cure the symptoms.
Quinn Whissen | Sep 23, 2015 at 9:47 am ETWith all the time and effort that goes into content marketing, the big question is: How do you get it to truly work? Columnist Quinn Whissen outlines four winning strategies.
Quinn Whissen | Aug 24, 2015 at 1:30 pm ETWhich type of content marketer are you? Columnist Quinn Whissen breaks down five personas to help you better understand -- and collaborate with -- your marketing peers.
Quinn Whissen | Jul 27, 2015 at 11:30 am ETColumnist Quinn Whissen shares easy tactics that will help you get the most out of your content marketing strategy.
Quinn Whissen | Jun 29, 2015 at 9:28 am ETWhat do guacamole and content marketing have in common? Columnist Quinn Whissen shares the key ingredients marketers need for a successful content strategy.
Quinn Whissen | Jun 1, 2015 at 9:29 am ETIf your content marketing isn't working, ask yourself why and then make small improvements to make a big impact over time, says columnist Quinn Whissen.
Quinn Whissen | May 13, 2015 at 9:07 am ET