Commerce marketers: Take our Amazon Advertising survey, enter to win an SMX All-Access Pass
It'll take less than 10 minutes and the All-Access pass is worth nearly $2,000.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
It'll take less than 10 minutes and the All-Access pass is worth nearly $2,000.
Pamela Parker | Nov 20, 2019 at 1:44 pm ETThe people you're trying to reach are arguably the most important element to consider as you build your email marketing strategy.
Pamela Parker | Nov 15, 2019 at 4:45 pm ETTo ensure emails are delivered as intended, marketers may need to wade into the technical nitty-gritty.
Pamela Parker | Nov 8, 2019 at 9:00 am ETGet to know eight elements from the Periodic Table of Email Optimization and Deliverability that help marketers build trust with recipients and ISPs.
Pamela Parker | Nov 1, 2019 at 2:48 pm ETRead the fine print on this year's Stackie Award-winning entries in our martech stack gallery.
Pamela Parker | Apr 3, 2019 at 8:15 pm ETRead the fine print on this year's Stackie Award entries in our martech stack gallery.
Pamela Parker | Apr 3, 2019 at 8:15 pm ETThe company says it's ready to help brands create rich, relevant experiences in real time.
Pamela Parker | Apr 1, 2019 at 1:00 am ETStill, the duopoly isn't immune to challenges from contenders like Amazon.
Pamela Parker | Mar 28, 2019 at 3:42 pm ETAdobe announced plans for partnerships impacting its offerings for ABM, OTT and customer service at its annual Summit in Las Vegas.
Pamela Parker | Mar 28, 2019 at 1:49 pm ETAfter earlier expressing doubts about the longevity of the customer data platform category, Salesforce concedes and plants a flag in the ground.
Pamela Parker | Mar 27, 2019 at 1:16 pm ETAre the platform's investments in user experience and ad products calming advertisers' skittishness? eMarketer predicts Reddit will more than double U.S. ad revenues in the next two years.
Pamela Parker | Mar 27, 2019 at 11:29 am ETThe fast-food giant declares its commitment to personalizing digital experiences with what has been characterized as the company's biggest buy in two decades.
Pamela Parker | Mar 26, 2019 at 2:15 pm ETMarketers should keep an eye on adoption as Apple offers a solid alternative to ad-supported internet content in text, images, games and video.
Pamela Parker | Mar 25, 2019 at 5:55 pm ETWhat to do when a marketing problem doesn't lend itself to traditional means of testing? Discover Netflix' approach.
Pamela Parker | Mar 18, 2019 at 1:22 pm ETThe partnership lets businesses more easily incorporate their Yext-stored business data into the digital experiences they create and maintain with Adobe software.
Pamela Parker | Mar 14, 2019 at 8:36 am ETChanges to the demand-side platform, available to advertisers spending more than $35K, are aimed at improving usability and workflow.
Pamela Parker | Mar 13, 2019 at 11:03 am ETCompanies expected to spend $1.6 billion on MTA platforms and services by 2023.
Pamela Parker | Mar 11, 2019 at 3:03 pm ETShifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development with these free educational resources.
Pamela Parker | Nov 28, 2018 at 3:38 pm ETThe new agency aims to offer "inspiration that is rooted in data-driven insight."
Pamela Parker | Nov 26, 2018 at 8:45 pm ETIf you have a question on A/B split testing or are having challenges with ABM targeting on paid search, read on. Contributor Brad Geddes answers these questions and more in our continuing SMXpert series!
Pamela Parker | Jun 20, 2018 at 12:00 pm ETThree very smart SMXperts share their knowledge on cross-channel tracking, LinkedIn strategies and more in this extended Q&A session from SMX West.
Pamela Parker | May 18, 2018 at 3:15 pm ETSocial media marketing topics -- both new developments and fundamentals -- were the primary subjects of our most popular columns of 2017.
Pamela Parker | Dec 29, 2017 at 12:17 pm ETSophisticated marketers know that simply producing content isn't enough to reach your goals, and our columnists this year spoke to readers' interests by sharing tips on video, user-generated content and strategies for promoting them.
Pamela Parker | Dec 26, 2017 at 10:48 am ETBetween ad fraud, developments with ad blockers and concern about brand safety, display advertising has seen an eventful year. Check out the columns on the subject that grabbed our readers' attention.
Pamela Parker | Dec 22, 2017 at 12:16 pm ETIt's that time of year again, where we revisit all the goodies brought to us by our columnists throughout 2017. Check out the topics that whet our email marketer readers' appetites and get some valuable takeaways.
Pamela Parker | Dec 21, 2017 at 12:15 pm ETIn this roundup of the analytics topics that caught our audience's interest this year, you'll find techniques for utilizing sophisticated tools, as well as tips for landing page success and effective ad targeting.
Pamela Parker | Dec 20, 2017 at 11:30 am ETThe ecommerce environment is more challenging -- and rewarding -- than ever. Stay on top of all the latest developments with Marketing Land's annual coverage.
Pamela Parker | Jul 18, 2017 at 12:52 pm ETJoin Marketing Land Editors and our special expert guests for the big game, where we'll talk everything interactive marketing and share real-time search and social stats.
Pamela Parker | Feb 5, 2017 at 6:00 pm ETHere's your invitation to the ultimate industry Super Bowl party -- the Marketing Land #HashtagBowl Live Blog!
Pamela Parker | Feb 3, 2017 at 1:13 pm ETWhile many of us will be thrilled to see 2016 in the rear-view mirror, there's plenty in the digital marketing world worth remembering about the year.
Pamela Parker | Dec 30, 2016 at 2:11 pm ETThe digital display ecosystem continued its evolution this year, with big acquisitions and the growth of formats like programmatic, video and native.
Pamela Parker | Dec 27, 2016 at 11:05 am ETWhile the basics of content creation -- make it valuable and spread the word about it! -- remain static through time, the specific tools and techniques get regular updates. Catch up on this year's most interesting developments in this essential space.
Pamela Parker | Dec 27, 2016 at 10:12 am ETDon't make the mistake of thinking you know all about email just because it's been around a while. Marketing Land contributors highlighted plenty of new possibilities for innovation in the most popular columns of the year.
Pamela Parker | Dec 22, 2016 at 12:53 pm ETWe digital marketers love us some data, and 2016 brought with it new tools, techniques and consumer trends.
Pamela Parker | Dec 21, 2016 at 11:48 am ETHow do industry experts contribute guest articles to Marketing Land, MarTech Today or Search Engine Land? Executive Features Editor Pamela Parker explains.
Pamela Parker | Oct 27, 2016 at 9:47 am ETAs we kick off our Holiday Retailer coverage for 2016, we encourage ecommerce marketers to tune in and keep checking back for news you can use, as well as the latest developments in the space.
Pamela Parker | Jul 15, 2016 at 10:30 am ETJoin Marketing Land Editors and our special expert guests for the big game, where we'll talk everything interactive marketing and share real-time search and social stats.
Pamela Parker | Feb 7, 2016 at 6:00 pm ETMake Marketing Land's #Hashtag Bowl live blog your second screen for the Big Game, and get real-time data and insightful commentary from our panel of experts.
Pamela Parker | Feb 4, 2016 at 1:37 pm ETThe insurance company highlights real-life stories of Mayhem, asking people to vote for their favorite via social media.
Pamela Parker | Jan 13, 2016 at 6:17 pm ETWhat were the top columns that attracted attention, discussion and pageviews in 2015? Check out our most popular columns of the year and click through for insights that will provide value in 2016 and beyond.
Pamela Parker | Dec 31, 2015 at 10:00 am ET