Marketing work management buyer's guide
What is marketing work management?
There is a heightened need for marketing work management software and many of the platforms available are involving to incorporate AI.
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
Marketing work management buyer's guide
There is a heightened need for marketing work management software and many of the platforms available are involving to incorporate AI.
Pamela Parker | Apr 18, 2024 at 11:00 am ETA marketer's guide to the customer data platform market including market growth, trends and a look at some major CDP vendors.
Pamela Parker | Apr 12, 2024 at 11:08 am ETAI and changes in buyer behavior are driving new trends in account-based marketing and the technology used for it.
Pamela Parker | Apr 10, 2024 at 9:00 am ETIdentity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
Pamela Parker | Mar 27, 2024 at 11:11 am ETDon't forget to ask vendors about reporting, integrations, new genAI features and support before moving on to the negotiations and purchasing stages.
Pamela Parker | Mar 20, 2024 at 10:52 am ETOnce you've chosen a short list of vendors and scheduled demos, think about the questions to ask them.
Pamela Parker | Mar 13, 2024 at 12:01 pm ETIdentity management platforms can be a big help to marketers, but do you need one? This guide will help you find the answer.
Pamela Parker | Mar 6, 2024 at 9:52 am ETIf you're considering buying or upgrading a marketing automation solution be sure to ask vendors theses questions.
Pamela Parker | Feb 28, 2024 at 12:11 pm ETHere are some questions to ask to determine if your organization can benefit from this software adoption.
Pamela Parker | Feb 21, 2024 at 10:38 am ETCustomer demand for personalized marketing keeps rising and third-party cookies keep deprecating, AI helps IDPs fill in the gaps.
Pamela Parker | Feb 14, 2024 at 1:24 pm ET11 questions to determine if you have the staff capabilities, management support and financial resources needed for a CDP to be a smart purchase.
Pamela Parker | Feb 7, 2024 at 11:45 am ETMarketing automation buyer’s guide
The benefits of using a MAP start with real-time, personalized, omnichannel experiences — but they don't end there.
Pamela Parker | Jan 31, 2024 at 11:41 am ETEmail marketing and the software that supports it are well-established, but that doesn't mean the space is standing still. Generative AI is having an impact.
Pamela Parker | Jan 24, 2024 at 11:43 am ETWhile CDPs have long had AI "behind the scenes," the integration of genAI is spurring vendors to add many new features and abilities.
Pamela Parker | Jan 17, 2024 at 12:28 pm ETDigital asset management (DAM)
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Pamela Parker | Oct 4, 2023 at 1:07 pm ETInterest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible.
Pamela Parker | Aug 24, 2023 at 9:21 am ETEveryone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.
Pamela Parker | Aug 18, 2023 at 11:16 am ETPlus 15 questions to ask customer references about their experience with account-based management solutions.
Pamela Parker | Aug 16, 2023 at 9:54 am ETMarketing attribution & performance management buyer's guide
Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here's how to know if you need one.
Pamela Parker | Aug 3, 2023 at 9:35 am ETMarketing attribution & performance management buyer's guide
MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals.
Pamela Parker | Aug 2, 2023 at 12:14 pm ETMake sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
Pamela Parker | Jul 28, 2023 at 10:25 am ETMarketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don't jump into the purchase process blindly.
Pamela Parker | Jul 26, 2023 at 11:23 am ETCustomer journey orchestration
Important steps to take and questions to ask when narrowing the CJO field.
Pamela Parker | Jul 19, 2023 at 10:59 am ETCustomer journey orchestration
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
Pamela Parker | Jul 18, 2023 at 11:54 am ETCustomer journey orchestration
Here are the goals and core capabilities of customer journey orchestration solutions.
Pamela Parker | Jul 17, 2023 at 1:33 pm ETWhen its demo time here are four things for stakeholders to keep in mind and a dozen questions to help you when talking to vendors.
Pamela Parker | May 3, 2023 at 10:16 am ETBefore you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.
Pamela Parker | May 1, 2023 at 9:29 am ETUsing an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
Pamela Parker | Apr 27, 2023 at 11:12 am ETAll email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.
Pamela Parker | Apr 19, 2023 at 2:21 pm ETLet's dive into the main capabilities and leading benefits of identity resolution platforms.
Pamela Parker | Apr 5, 2023 at 1:42 pm ETDigital experience platforms buyer’s guide
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
Pamela Parker | Feb 23, 2023 at 9:15 am ETDigital experience platforms buyer’s guide
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in.
Pamela Parker | Feb 22, 2023 at 9:30 am ETDigital experience platform (DXP)
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
Pamela Parker | Feb 20, 2023 at 2:00 pm ETDigital asset management (DAM)
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
Pamela Parker | Feb 9, 2023 at 11:54 am ETDigital asset management (DAM)
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
Pamela Parker | Feb 7, 2023 at 10:54 am ETConversion optimization platform buyer's guide
Have these questions ready for vendors, internal stakeholders and technology customers.
Pamela Parker | Feb 2, 2023 at 12:27 pm ETConversion optimization platform buyer's guide
Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology.
Pamela Parker | Feb 1, 2023 at 2:31 pm ETConversion optimization platform buyer's guide
Here’s why marketers are using this new technology to improve experience and boost ROI.
Pamela Parker | Jan 31, 2023 at 3:01 pm ETIf a call analytics platform makes sense for your business, these questions will help make sure you get the right one,:
Pamela Parker | Jan 26, 2023 at 9:57 am ETThough call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
Pamela Parker | Jan 25, 2023 at 9:47 am ET