Monica Wright served as Vice President of Audience Engagement for Marketing Land and Search Engine Land. With over 15 years of experience in online publishing, content marketing and audience development for media companies, she is focused on content consumption and measuring user engagement on both sites across multiple platforms including desktop, mobile, social and email. In addition, she serves as a program coordinator for the SMX conference series, produced by parent company Third Door Media, publisher of Marketing Land and Search Engine Land.
Pinterest became the social media’s new golden child earlier this year when marketers learned that it drives more web traffic than YouTube, Google+ and LinkedIn combined. Yet despite recent studies showing that referral traffic from the channel is decreasing, it’s still a big hitter in the social space. As B2B publishers we haven’t seen the […]
Google+ users can now publicly broadcast from Google+ and YouTube. You’ll also be able to record hangouts and share them after they are over. You would be hard pressed to find a Google+ feature I was more vocal about when brand pages first launch. Hangouts are great for special circles and exclusive content, but not being able […]
We recently launched our Marketing Land and Search Engine Land accounts on Tumblr. We’ve been quietly developing them this month, familiarizing ourselves with the platform in terms of how to post, what to post, who to follow and ultimately defining why we should be there in the first place. If you’ve been thinking the same, perhaps […]
Late last week SEOmoz’s Rand Fishkin and Hubspot’s Dharmesh Shah collaborated to launch a “for fun” Hacker News-like site called Inbound.org. According to the site, “The goal of Inbound.org is to prevent great content from the world of inbound marketing from going unnoticed. There’s an amazing community of bloggers, marketers and enthusiasts passionate about non-paid channels like SEO, social […]
Here at Marketing Land we are a big fan of tracking links. We have a specific UTM codes we use across all of our marketing channels, and have had great results measuring and understanding where our traffic is coming from. (Caveat: Except for LinkedIn, they strip the UTM codes, more on that another day.) We just like […]
When the new Twitter updates were announced last week website owners and publishers were assured: no action was needed. However we noticed here that the new Twitter buttons were not passing in the extra parameters when used on our sites. Apparently they were all impacted by this bug: It initially affected all of our posts and […]