How martech leaders must embrace AI for customer-centric marketing
Explore the imperative for martech leaders to personally upskill and embrace AI to deliver true customer personalization in 2024 and beyond.
Explore the imperative for martech leaders to personally upskill and embrace AI to deliver true customer personalization in 2024 and beyond.
Milton Hwang | Mar 19, 2024 at 9:23 am ETMarketing artificial intelligence (AI)
See how marketing technology integrations are evolving from no-code to prompt-driven AI experiences.
Milton Hwang | Dec 28, 2023 at 11:39 am ETIt’s time to revisit content workflows and ensure change management is front and center for your marketing team.
Milton Hwang | Sep 22, 2023 at 10:44 am ETWill AI help address age-old marketing issues or just add more complexity?
Milton Hwang | Jun 22, 2023 at 10:45 am ETAn inside-out perspective on the development of MarTechBot, and its implication for marketers.
Milton Hwang | May 15, 2023 at 11:31 am ETData quality, campaigns/lead management and workflows/integrations are all destined for an upgrade.
Milton Hwang | Mar 23, 2023 at 10:21 am ETDiscovery and experimentation are the processes.
Milton Hwang | Dec 28, 2022 at 9:00 am ETMarketing operations leaders should aspire to elicit responses of customers and prospects and interpret those signals for the business.
Milton Hwang | Oct 5, 2022 at 2:08 pm ETMarketing operations leaders are Modern Orchestrators, Psychologists, and Scientists (MOps)
Milton Hwang | Jul 7, 2022 at 10:35 am ETMOps leaders now orchestrate business and customer outcomes at the modern intersection of art and science.
Milton Hwang | Apr 8, 2022 at 11:26 am ET