Liam O'Connor

Liam O’Connor is a Principal at Lenati where he leads the Customer Acquisition Team . He has over 15 years of management consulting experience leading major marketing and sales transformation initiatives with Fortune 500 clients across industries, with significant depth in the technology sector. His particular areas of expertise include B2B marketing and sales management, lifecycle marketing programs, marketing technology and marketing analytics. Past clients include Microsoft, Cisco, Dell, SAP, IBM, Symantec, Epicor, Agilent, British Telecom, ADP, Humana, Hilton, Callaway Golf and Rosetta Stone. Liam also founded and ran a small marketing agency in Europe.

Management

Making the right martech bets [Infographic]

How are leading organizations approaching their marketing technology (martech) strategy? Contributor Liam O'Connor shares an infographic summarizing recent research findings by Lenati and Chiefmartec.com.