Digital marketers spend billions on advertising, but many of those ads actually harm brands by inflicting a negative experience on the consumer. Columnist Lewis Gersh offers a formula for healthier impressions.
Digital marketers spend billions on advertising, but many of those ads actually harm brands by inflicting a negative experience on the consumer. Columnist Lewis Gersh offers a formula for healthier impressions.Lewis Gersh | Aug 19, 2016 at 10:20 am ET
Columnist Lewis Gersh says it’s time to stop thinking of different marketing channels in isolation and focus on crafting a more integrated approach that gives consumers a complete and balanced marketing breakfast.Lewis Gersh | Jul 21, 2016 at 11:45 am ET
Is digital marketing headed for a big-time crash? Columnist Lewis Gersh thinks so -- and he offers marketers advice on how to survive the impact.Lewis Gersh | Jun 24, 2016 at 9:01 am ET
With marketing innovation happening at a meteoric pace, how do you keep up? Columnist Lewis Gersh has some tips on how to spot the latest trends and stay ahead of the curve.Lewis Gersh | May 27, 2016 at 10:33 am ET
Which channels should candidates use to succeed in this year's election? Columnist Lewis Gersh explains why direct mail targeted based upon digital signals could be a win for both political campaign managers and marketers.Lewis Gersh | Apr 29, 2016 at 10:36 am ET
What if you could take the data from your digital marketing efforts and apply it to your direct mail campaigns? Columnist Lewis Gersh explains how real-time, intent-driven data can be used to enhance this tried-and-true marketing channel.Lewis Gersh | Apr 1, 2016 at 9:48 am ET