Why focusing on martech is too myopic
While marketing departments have their own unique needs, building solutions in a vacuum can negatively impact the customer experience.
Len Devanna, founder and Chief Experience Officer at The Level 5 Group, has been driving digital innovation in many of the world's top brands since 2000. In both Big Four consulting and Fortune 500 client-side roles, he's helped startups to $180-billion companies reimagine how they serve their audiences throughout the customer lifecycle through digital media with a tenacious focus on delivering meaningful business outcomes.
While marketing departments have their own unique needs, building solutions in a vacuum can negatively impact the customer experience.
Len Devanna | Jan 17, 2020 at 9:21 am ET