Don’t block the news: Tips to balance brand safety and corporate responsibility
Advertisers have a corporate social responsibility to find a way to balance their need to protect the brand with support of news sites, particularly in times of crisis.
Kris Belau is Vice President of Digital Marketing at global digital marketing agency Firewood. He has managed over $200 million in digital spend for B2B and B2C global organizations and helps clients obtain exceptional results through detailed planning, execution, and optimization. Kris possesses extensive experience working across search, display and video, and specializes in media planning, digital strategy, video advertising, and web analytics.