If you’re not remarketing keywords, you’re missing out
Targeting methods have moved beyond keywords and SMBs should now be interacting with potential customers alongside their entire purchase cycle.
Kenneth Andrew is the general manager of SMB strategy and sales at Microsoft Advertising, working globally to help SMB customers. In July 2014, he was awarded the prestigious Bill Gates Founder Award from Microsoft in recognition of outstanding financial results and leadership.
Targeting methods have moved beyond keywords and SMBs should now be interacting with potential customers alongside their entire purchase cycle.
Kenneth Andrew | May 9, 2019 at 1:23 pm ET