Pro Tip: Don’t add new services reactively
SMX East speaker Karl Sakas explains what you should do when a client requests a service your agency doesn’t offer.
Karl Sakas helps agency owners increase their profits and reduce their stress by conquering growing pains. As a management consultant and executive coach at Sakas & Company, Karl has personally advised hundreds of agencies on every inhabited continent. He is the author of Made to Lead, The In-Demand Marketing Agency and more than 300 articles on agency management. When he’s not helping agency leaders, Karl volunteers as a bartender on an antique train.