Soapbox: Acquisition is great, but retention is better
Increasing repeat visitors is far more cost-effective and easier than acquiring new ones.
Josh Wetzel is Chief Revenue Officer of OneSignal. He has a two-decade career building digital commerce and software businesses, with leadership stints at eBay, PubMatic and Bazaarvoice.
Increasing repeat visitors is far more cost-effective and easier than acquiring new ones.
Josh Wetzel | Feb 14, 2020 at 10:36 am ET