John Lincoln

John Lincoln is CEO of Ignite Visibility, a digital marketing agency and an Inc. 5000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been a recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the US by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing.

Performance

6 Big Mistakes That SEO Rookies Make

Columnist John Lincoln has been in this business a long time -- and seen a lot of the same mistakes. Learn from the errors of other SEO newbies to start your career off on the right foot.

Experience

oPhone DUO May Increase Online Sales With The Power Of Smell

Have you heard of the oPhone DUO? I’ll bet you haven’t because it’s brand new! And it has very interesting implications for online marketing. The oPhone DUO is a combination of oSnap and oPhone which was unveiled at the Connected Conference in Paris this week. oSnap is an application that allows you to share smells […]

Data

Complete Guide To Universal Analytics – Should You Upgrade?

Now that Universal Analytics has been around for some time, many people are considering making the switch. It just has so much more to offer than the soon-to-be-legacy Google Analytics installation. Being an analytics enthusiast, I am very excited about this upgrade in features and data. This post is the ultimate guide to Universal Analytics. […]

Management

Destroy Stress, Enhance Zen – 13 Tips To Thrive Mentally In Marketing

I know this article is a little outside the Marketing Land wheelhouse (I was actually told that by one of the amazing editors here, and I agree), but I felt like these were tips any marketing professional could appreciate. So for this article, let’s take a step back and focus on strategies for creating a […]

Management

10 Predictions For The Future Of Google Glass

The Google Glass project is generating a significant amount of buzz. Really, it is scary how amped up people are about the product. But, why shouldn’t they be? It is a whole new technology. If you don’t know, Google Glass is the name of a new technology Google is developing that basically allows you to […]

Performance

Should Google+ Communities Be Part Of Your Social Media Strategy?

Facebook has profiles, pages and groups. Google+ has profiles and pages. Wait, something is missing at Google+! Or, I should say it was missing. Over the last couple years, we have watched while Google+ systematically built Facebook-like features into its social media site, and to Google’s credit other excellent features as well. Well now, Google+ […]

Performance

See What’s Trending Where: Twitter Trends For 200 Global Locations

Have you ever wanted to see Twitter trends for a certain location? Well, now you can see them for 200 locations total. This week Twitter announced the ability to see trends for more locations. This new feature allows a Twitter user to switch locations and see trending topics in that area. “Today, we’re bringing Trends […]

Performance

Twitter Cards: How Savvy Marketers Get More Out Of Twitter

Although Twitter has been around for a long time, there are still many people who do not know what Twitter Cards are. Well, good news everyone: by the time you are finished reading this post, you will! Let me start out with a comparison. For Google, there are meta tags, for Facebook, there are Open […]

Performance

Why Marketers Will Have A Pinerly Pinterest Strategy in 2013

It is always fun to see the offshoots of popular social media sites. TweetDeck, HootSuite and Radian 6 could never have existed without sites as popular as Facebook and Twitter. Well, there is a new third-party tool in town called Pinerly. And while it is still in invite-only/beta mode, many are speculating that marketers will […]