Alexa’s new HIPAA-compliant skills mean the healthcare industry must prioritize voice marketing
Brands need to start developing voice strategies that will provide value to target patients’ everyday lives and turn into trusted utilities.
Jem is a multi-disciplinary thinker with two decades of international experience helping blue chip brands make the best use of emerging marketing and consumer technologies. Currently VP of Innovation Engagements and Partnerships at Reprise Digital, he is innately curious and passionate for understanding human behavior, popular culture, context and how consumers interact with media and technology. He loves designing communication solutions that create meaningful relationships between brands and consumers while turning products and services into necessities in their everyday lives.
Brands need to start developing voice strategies that will provide value to target patients’ everyday lives and turn into trusted utilities.
Jem Reis | Apr 15, 2019 at 12:25 pm ET