Jason Warnock

Jason Warnock is the vice president of market intelligence and deliverability for Yesmail Interactive. A seasoned digital marketing veteran, he spearheaded the development of the Yesmail Market Intelligence tool that tracks the campaigns of competitors across eight digital channels, including email and social media. Warnock has designed and executed successful technology and business strategies for several Fortune 500 companies.

Performance

3 Key Ingredients For Growing Sales With Real-Time Email Weather Campaigns

Real-time email campaigns triggered by events like the weather are among the most effective marketing strategies to drive click-through rates and increase sales. By sending real-time email campaigns based on consumers’ current environments and weather conditions, marketers can increase open rates by 2.5 times and double the amount of unique clicks versus traditional promotional email campaigns. […]