Want to get your AdWords in shape in 2016? Columnist Frederick Vallaeys discusses some top trends and explains what you need to start doing to keep your ads relevant.
Columnist Frederick Vallaeys recaps the hottest AdWords articles of the year based on social share data from BuzzSumo. How many have you read?Frederick Vallaeys | Dec 24, 2015 at 11:00 am ET
With so many exciting innovations on the horizon, which ones will marketers need to prepare for? Contributor Frederick Vallaeys looks at how technologies will change lives, and marketing.Frederick Vallaeys | Oct 3, 2014 at 9:07 am ET
AdWords is great at telling you how much money your ads cost and how many conversions you’re getting but what happens between the click and the conversion remains a mystery unless you add Google Analytics to the equation. It can tell you what people do on your site, so if they’re not converting, it can […]Frederick Vallaeys | Aug 13, 2014 at 5:04 pm ET