5 quick web page fixes any blogger can make
Do you include subheads in your content? How about CTA buttons? Columnist Drew Eastmead outlines five best practices to keep in mind when you're adding content to your company’s website or blog.
Drew Eastmead is the director of content marketing education at Vertical Measures, a digital agency in Phoenix. He leads the company's Content Coaching services and is passionate about teaching, content, and UX. He has 12 years of digital experience, including 10 in New York City, where he managed several large-scale websites. Today, he arms clients with the latest content marketing knowledge and skills to compete in the digital space.
User intent: Why organic content trumps social media
Don't look for shortcuts. Columnist Drew Eastmead explains why you shouldn't rely too much on social media to drive website traffic to your business.
Why your content marketing program could be failing
From the blueprint to the foundation, content marketing is a lot like building a house, says columnist Drew Eastmead. He explains why all the steps in the process are needed to create a strong content marketing program.