How Google Could Make Billions Off Belly Button Lint
Letting advertisers leverage first-party data in search could be a big boon for Google and for those advertisers, believes columnist David Rodnitzky.
David Rodnitzky is CEO and co-founder of 3Q Digital, a marketing firm with offices in the San Francisco Bay Area and downtown Chicago. David is the founder of the LinkedIn Online Lead Generation Group, an advisor for Marin Software, and a regular contributor to the 3Q Digital blog. He can be found at numerous speaking engagements across the SEM community.
Letting advertisers leverage first-party data in search could be a big boon for Google and for those advertisers, believes columnist David Rodnitzky.
David Rodnitzky | Apr 7, 2015 at 10:08 am ETColumnist David Rodnitzky weighs the pros and cons of trusting Google and Facebook with your marketing analytics data.
David Rodnitzky | Mar 10, 2015 at 9:52 am ETColumnist David Rodnitzky is all for giving credit where it's due, but argues that search should be recognized for more upper-funnel activity.
David Rodnitzky | Feb 10, 2015 at 9:20 am ETColumnist David Rodnitzky discusses some common queries and why they are (and aren't) fair to ask.
David Rodnitzky | Jan 13, 2015 at 11:40 am ETAs marketers, we use technology for outgoing communications and campaigns. Contributor David Rodnitzky exhorts us to use the latest tools internally, as well.
David Rodnitzky | Dec 16, 2014 at 9:49 am ETAre you capitalizing on new marketing trends, or ignoring them at your peril? Contributor David Rodnitzky offers some tips for keeping up.
David Rodnitzky | Nov 18, 2014 at 10:30 am ETCan a single person truly be expected to know everything about marketing? Columnist David Rodnitzky proposes an alternative.
David Rodnitzky | Oct 21, 2014 at 9:50 am ETThink offline marketing is dead? Learn how digital marketers are using TV, direct mail and other offline channels in conjunction with their online efforts.
David Rodnitzky | Sep 23, 2014 at 9:02 am ETIt’s been amazing to watch Amazon’s transformation from online bookstore to ecommerce juggernaut. Today, Amazon sells everything under the planet, fulfills ecommerce for thousands of companies, hosts major websites, enables crowdsourcing, and may even offer drone-driven product delivery someday. The company is now worth more than $160 billion – that’s more than Target, Macy’s, Sears, Nordstrom, […]
David Rodnitzky | Jul 29, 2014 at 10:10 am ETA quick search of LinkedIn reveals 1,458 people in the U.S. who describe themselves as “marketing gurus” in their profile title, 221 who list themselves as “marketing ninjas” and 5,888 who are “marketing experts.” There are even 49 people who are “marketing gods,” which either means that marketing is a polytheistic creed or there are […]
David Rodnitzky | Jul 1, 2014 at 9:45 am ETA Zappos customer service employee recently set a record with an epic ten-hour conversation with a customer. At Netflix, employees get unlimited PTO because the company concluded “we should focus on what people get done, not on how many days worked.” So, what do these random tidbits have to do with your online marketing success? […]
David Rodnitzky | Jun 3, 2014 at 9:50 am ETTeenagers are leaving Facebook, apparently in droves. I found one study that suggested a stunning three million teens had left Facebook in just three years. In related news, the growth of Google desktop search is slowing and is being replaced by mobile activity. At least some of this mobile activity comes from mobile app usage, […]
David Rodnitzky | May 6, 2014 at 9:05 am ETI start this article with three controversial statements: Native advertising likely violates Federal Trade Commission (FTC) rules on deceptive advertising Native advertisers and publishers will profit tremendously from these violations and receive little to no punishment or regulation from the FTC This concept, which I call “regulatory arbitrage,” has been proven to be highly profitable, […]
David Rodnitzky | Apr 4, 2014 at 9:00 am ETAdvertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in practice — at some point, there simply are no more new keywords, or landing page tweaks, or ad text tests that can increase an advertiser’s SEM spend. Two years ago, […]
David Rodnitzky | Feb 10, 2014 at 2:33 pm ET