David Booth

David Booth is a co-founder and Partner at Cardinal Path, where he helps organizations use data and digital intelligence to gain competitive advantage in their markets. He is an author, adjunct professor, and public speaker, and as a consultant David has worked across five continents helping audiences ranging from C-level executives to technical implementation teams with digital analytics, business intelligence and digital marketing.

Data

8 Reasons To Start Using Tag Management, If You Haven’t Already

At this point in the history of digital marketing, I think it’s safe to say that — for better or worse — tags are required table stakes of digital measurement. Your analytics solution, your search marketing platforms, your UX tools, your testing platform, your voice of customer solution, your bidding platforms, your retargeting strategies… most, […]

Data

The Three Layers Of Data And Analytics Success

With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time where the majority of marketers didn’t grow up with iPads or smartphones in hand, these can be difficult waters to navigate. Swimming In Oceans Of Data While everyone seems […]

Data

5 Reasons To Migrate To Universal Analytics Sooner Rather Than Later

“Universal Analytics is the new operating standard for Google Analytics. All accounts will soon be required to use Universal Analytics.” —  Google Is the fear, uncertainty and doubt setting in yet? Well, no reason to panic quite yet, but before you have to switch, let’s talk about why you want to switch sooner rather than later. […]