Courtney Seiter

Courtney Seiter is a content crafter at Buffer. She has been an editor and writer at publications including Allure, Time Out New York, Playboy and The Tennessean. She speaks frequently on social media marketing and community management topics.

Performance Marketing

14 Reasons No One Talks To You On Facebook

“How do I get my Facebook fans to participate more on our page?” It’s one of the biggest questions — and toughest to answer — when it comes to social media engagement. For many businesses, Facebook is the number one site for building a community and engaging fans. With its 900 million active users, the potential […]

Performance Marketing

RSS: Your Social Media Monitoring Secret Weapon

Ever ended a workday and thought: “Whoa, what just happened?” Social media goes by pretty fast. But if part of your job is social media monitoring, you need to make sure you don’t miss anything. That might include keeping an eye on competitors, tracking conversation around your industry and nurturing and following up with leads. […]

Performance Marketing

9 Real-Life Rules For Creating Shareable Content

If social media is a cocktail party, then all the great gossip, funny stories and interesting tidbits you hear at that party are the kinds of content we’re all striving to create. People share information online for the same reasons they share in real life. The good news? That makes us all experts in creating […]

Performance Marketing

21 Unexpected Ways Brands Can Use Pinterest

As Pinterest grows into a top 30 US website, brands are joining the image-sharing social network by the boatload. But not all Pinterest strategies are created equal. A new medium requires some creativity, so I set out to find some of the most creative uses of Pinterest out there today. If you’re planning your own […]

Performance Marketing

Getting Down & Dirty With Campaign Variables For Social Media

When you’re determining social media ROI, sometimes you’ve got to get your hands dirty. With data, of course. Specifically, let’s talk about campaign variables. It’s an off-puttingly science-y name for a concept that’s really pretty simple: Tagging all the links you send out via social media channels to keep track of how they’re doing. The […]

Performance Marketing

Short Attention Spans and Social Media: How to Fight Back

How many Facebook/Twitter/G+ checks, new tab opens and email refreshes will you perform today? In the next 30 minutes? In the time it takes you to read this? Growing evidence shows that social media, among other Internet-age phenomena, is actually rewiring our brains, creating shorter attention spans than ever before. Depending on what you believe, […]