Data
Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses
One employee described Google’s ad business as being like "if Goldman or Citibank owned the NYSE."
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.
Customer & Digital Experience
Martech failure? 50% say loyalty programs don’t offer much value
Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades.
Customer & Digital Experience
90% of marketers say their CDP doesn’t meet current business needs
Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.
Customer & Digital Experience
Marriott launches its own media retail network
Ad buyers get anonymized data and access to a dedicated, interested audience.
Data
Why marketers have a love-hate relationship with complexity
Henk-jan ter Brugge, director, global digital marketing at Philips, talks about getting martech and business closer together.
Data
Martech firms among 3rd parties scooping email addresses from websites prior to form submission
U.S. website visitors at far greater risk than those from the EU, new research finds.
Data
A 12-step guide for implementing a digital asset management system
An expert tells what it took to launch an enterprise-wide DAM.
Data
A statistical picture of the cost of digital advertising fraud
24% of web traffic is bots being used for fraud and theft.
Data
Cord cutting gains steam after 4% drop last year
US cable subscriptions down by 30 million since 2020.
Data
A guide to the strange new world of identity resolution
What are the strengths and weaknesses of different data providers?
Data
Is there any incentive to crack down on programmatic ad fraud?
"Everyone wants it to continue because they're making money." Why people don't want the ad fraud problem solved.
Data
The journey from journalism to SEO marketing expert
"Most of the martech misses the last touch or the first touch in terms of gathering the correct data."
Data
Good morning: Everything a company does is part of its marketing
Customers notice when an organization’s values don’t align with its brand values.
Data
NBCUniversal launches self-serve programmatic ad portal for Peacock TV
Will give small- and medium-sized businesses easier access to ad inventory and measurement tools.
Customer & Digital Experience
How AI lets marketers create human-centric CX at scale
65% of customers say a positive brand experience is more influential than great advertising.
Customer & Digital Experience
Digital marketing’s contribution to company performance rated as down significantly
The 11% drop can be attributed to higher expectations and more advanced attribution analyses.
Data
Good morning: Trust your gut, but verify it with facts
It takes standards and data to turn a hunch into an insight.
Data
Edgemesh announces new feature to fight ad and click fraud
Ad spend losses from fraud will cost US companies $23 billion this year.
Data
Google Play rolling out app data collection labels
Users can find out what data is collected, if it is shared and the developer's security policies.
Data
Irrelevant marketing has consumers turning off brands
The top offender is content selling them a product they just purchased.