Marketing artificial intelligence (AI)
Adobe puts two AI tools into general release
AI Assistant let's users get a tl;dr out of documents and the Adobe Express app puts AI-powered video and image editing into the palm of your hand.
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.
Marketing artificial intelligence (AI)
AI Assistant let's users get a tl;dr out of documents and the Adobe Express app puts AI-powered video and image editing into the palm of your hand.
Constantine von Hoffman | Apr 19, 2024 at 11:47 am ETMarketing artificial intelligence (AI)
Businesses are apparently still not concerned that the chatbots they are deploying widely continue to give false answers.
Constantine von Hoffman | Apr 18, 2024 at 1:19 pm ETA look at what's better and what's worse about Google Analytics 4 a year after it officially kicked Universal Analytics to the side of the road.
Constantine von Hoffman | Apr 17, 2024 at 4:13 pm ETCustomer relationship management (CRM)
The deal would give the CRM giant powerful data managing tools, a significant customer list and more AI technology.
Constantine von Hoffman | Apr 15, 2024 at 12:43 pm ETMarketing artificial intelligence (AI)
A new campaign from PEDIGREE and Nexus Studios uses AI to create picture-perfect and location-specific ads for dogs needing a home.
Constantine von Hoffman | Apr 11, 2024 at 3:01 pm ETCustomer relationship management (CRM)
CRM is essential to martech. Doesn't matter if you're B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments.
Constantine von Hoffman | Apr 10, 2024 at 3:14 pm ETMarketing artificial intelligence (AI)
Gartner's AI expert explains how search generative experience will change everything and why chatbots are the next frontier in advertising
Constantine von Hoffman | Apr 8, 2024 at 9:39 am ETMarketing artificial intelligence (AI)
AI is great for users, but it's as bad for its creators' bottom lines as it is for the environment.
Constantine von Hoffman | Apr 4, 2024 at 2:30 pm ETThe 20-year-old social media platform is a hot topic now. Here's what you need to know about it get the most for your marketing dollar.
Constantine von Hoffman | Apr 3, 2024 at 2:36 pm ETThe Green Media Summit looks to give people actionable ideas about how their business and industry can generate less greenhouse gasses.
Constantine von Hoffman | Apr 2, 2024 at 3:08 pm ETMarketing artificial intelligence (AI)
86% of startup founders say AI is helping their company's GTM strategy, according to a new HubSpot report.
Constantine von Hoffman | Mar 28, 2024 at 12:13 pm ETDissatisfaction rose as time, talent and budget became harder to find and expectations to show ROI increased.
Constantine von Hoffman | Mar 26, 2024 at 2:35 pm ETOverall, the median salary of men is 35% more than the median salary of women. At director and up, women earn 5% more than men.
Constantine von Hoffman | Mar 25, 2024 at 1:04 pm ETMarketing artificial intelligence (AI)
We are using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers.
Constantine von Hoffman | Mar 21, 2024 at 11:45 am ETThe Trust Insights CEO talks about her love of data, co-founding her company and the challenges she's faced being a woman in technology.
Constantine von Hoffman | Mar 18, 2024 at 2:45 pm ETMarketing artificial intelligence (AI)
Nearly a quarter of a billion people have downloaded AI girlfriend and boyfriend apps on Android phones alone.
Constantine von Hoffman | Mar 14, 2024 at 1:50 pm ETMarketing artificial intelligence (AI)
The CPO of Gupshup discusses what happens when business optimism runs into AI realities, and how AI is going to change everything very soon.
Constantine von Hoffman | Mar 13, 2024 at 2:53 pm ETDiversity and inclusion in marketing
Women hold 51% of jobs at UK SEO agencies, however men are more likely to hold senior positions.
Constantine von Hoffman | Mar 8, 2024 at 2:35 pm ETMarketing artificial intelligence (AI)
Amazon's not-yet-released shopping assistant chatbot isn't a disaster, but is mostly useless, according to the Washington Post.
Constantine von Hoffman | Mar 7, 2024 at 2:28 pm ETMarketing artificial intelligence (AI)
Marketing has an AI skills shortage. The only way to solve it is upskilling the people you already have. Here's what it can take to do that.
Constantine von Hoffman | Mar 6, 2024 at 2:03 pm ETWhat the company is calling a "glitch" kept more than 500,000 users across the world from accessing the tech giant's platforms.
Constantine von Hoffman | Mar 5, 2024 at 1:55 pm ETMarketing artificial intelligence (AI)
Five popular AI models get failing grades when tested on their ability to answer basic questions about elections and voting.
Constantine von Hoffman | Feb 29, 2024 at 2:49 pm ETCustomer relationship management (CRM)
CEO Marc Benioff kicked off the earnings call by talking a little about Salesforce's success and a lot about the problems with AI.
Constantine von Hoffman | Feb 29, 2024 at 12:50 pm ETWhen he was a kid, Scott Gillum dreamt of running a business. He made his dream come true with a company focused on work/life balance.
Constantine von Hoffman | Feb 28, 2024 at 2:13 pm ETOnly 30% have access to a single customer engagement platform capable of creating personalized, seamless experiences across channels.
Constantine von Hoffman | Feb 27, 2024 at 2:19 pm ETMarketing artificial intelligence (AI)
This week Google and OpenAI moved closer to providing us all with truly hallucinatory AI hallucinations.
Constantine von Hoffman | Feb 22, 2024 at 2:05 pm ETCalled Marketing Cloud Growth, the new edition is designed around tasks that small businesses lack the people and resources to take on.
Constantine von Hoffman | Feb 20, 2024 at 4:03 pm ETDiversity and inclusion in marketing
Years and years of research have found that diverse companies perform better. So why are companies gutting their DEI initiatives?
Constantine von Hoffman | Feb 20, 2024 at 1:52 pm ETThe report uses Black Americans and not African Americans because it includes a growing number of immigrants and their children.
Constantine von Hoffman | Feb 16, 2024 at 10:40 am ETMarketing artificial intelligence (AI)
Are all marketers chomping at the bit to use AI or are about 30% saying they'll never use it? Two surveys offer seemingly contradictory findings.
Constantine von Hoffman | Feb 15, 2024 at 2:00 pm ETMarketing artificial intelligence (AI)
The CMO of Unanet explains what it took to implement AI with her team. The secret sauce: Education, experimentation and a clear AI policy.
Constantine von Hoffman | Feb 15, 2024 at 11:46 am ETMarketing artificial intelligence (AI)
36% of marketers say their company has no plan for integrating AI into marketing; 40% said they do have a plan and are executing it well.
Constantine von Hoffman | Feb 8, 2024 at 12:34 pm ET60% expect brands to text them at least once a week, but 71% said too many messages are why they no longer want to get them.
Constantine von Hoffman | Feb 6, 2024 at 2:29 pm ETDiversity and inclusion in marketing
Without an authentic commitment to the community you want to connect with, you're riding a pogo stick across a minefield.
Constantine von Hoffman | Feb 5, 2024 at 12:53 pm ETWhy you shouldn't tell jokes and what you need to do to develop a stage presence that will win over an audience.
Constantine von Hoffman | Feb 1, 2024 at 3:13 pm ETMarketing artificial intelligence (AI)
This week also has the three most important things marketers need to know about AI, according to MarTechBot.
Constantine von Hoffman | Feb 1, 2024 at 12:31 pm ETSentry.io shares its story of what went right and wrong getting rid of cookies and how they're now doing marketing.
Constantine von Hoffman | Jan 30, 2024 at 12:54 pm ETMarketing artificial intelligence (AI)
Here's what individual marketers need to be doing to increase their value in the age of AI. Also, a few things to keep us all up at night.
Constantine von Hoffman | Jan 26, 2024 at 2:41 pm ETMarketing artificial intelligence (AI)
Even though AI is really bad facial recognition, it is still being used for this by many organizations, damaging the lives of people and company's brands.
Constantine von Hoffman | Jan 25, 2024 at 12:55 pm ETMarketing artificial intelligence (AI)
How do you correct your data when the problem is including demographics that have long been excluded from standard consumer opportunities?
Constantine von Hoffman | Jan 22, 2024 at 3:23 pm ET