Ciaran Norris

Ciarán Norris is the Chief Digital Officer for Mindshare Australia, where he is responsible for the overall digital output of the agency, including ensuring that search, social, mobile and video are integrated into the broader marketing mix. Ciaran spent 7 years working in online publishing in the UK, and was then responsible for award winning campaigns as Head of Search & Social for London-based digital agency Altogether (now merged with ad-agency WCRS). He moved to media agency Mindshare in 2009, originally as the first Head of Social in their worldwide office in London, and then to the Dublin office as the Head of Digital at Mindshare Ireland. Ciarán is a regular speaker at events around the world, and has contributed to the likes of AdNews, B&T, econsultancy & AdAge.com.

Performance Marketing

Facebook Should Keep Ignoring (Some) Advertisers

You probably heard already, but Facebook went public recently. Millions of inches of newsprint, and the digital equivalent, have already been written about what happened, but one thing that was mentioned time and time again, is that just prior to the IPO, General Motors decided to pull its ad spend from the social networking giant. […]

Performance Marketing

Instagram & Draw Something Show Social’s Better By Design

I’d just like to start this post by apologising to the poor person at Marketing Land who has to edit it (sorry Pamela!) You see, the thing is that I got this column in slightly late and whilst I could say that it was because I was incredibly busy, the real reason is that I […]

Performance Marketing

Website Or Social Network? Remember Who The Fish Belong To

Why do companies like Toblerone or Pepperidge Farm bother having websites? As if people are going to say to themselves, “Gee, I wish I knew more about Milano cookies. I know! I’ll go to their site!” Just a thought. Many people have talked over the years about the gap between the amount of time that […]

Performance Marketing

Facebook Ads: The Message Is In The Media

Marshall McLuhan’s statement that “the medium is the message” must be one of the most over-used quotes of the last hundred years. I even used it (or misused it, depending on your opinion) as the title of a post last year. But because it’s such a flexible statement, which can be made to mean almost […]

Performance Marketing

Consumers & Content Still Central In Social Media

Have you heard of Pinterest yet? There’s been plenty of buzz about it recently, and it’s even won an award. Why? Because its traffic figures are going “gang-busters” and so, obviously, according to the majority of tech blogs, it’s the “social media platform you have to get on board with in 2012.” Sound familiar? Well, last […]

Performance Marketing

Were The Mayans Talking About The End Of Social Media?

January is traditionally the time when bloggers and commentators like to predict what’s going to happen over the coming months; I’ve even been known to have a go myself. But as I was trying to pull together my predictions for 2012, I couldn’t help but wonder whether I was wasting my time — after all, […]

Performance Marketing

How Right Was I About Social Media In 2011?

The launch of Marketing Land dovetails nicely with the end of the year, a time when we’re all encouraged to reflect on the year that has just passed, and what life lessons we can learn from the previous 12 months. For tech bloggers and commentators, it means it’s time to make predictions for the coming […]