Women love mobile games and brand advertisers should play along
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here's how.
Christy is VP of North America Supply at Fyber, where she is responsible for leading Fyber's publisher-facing team. In her spare time, Christy is an avid mobile gamer and first-time dog parent. Her current IAP spending habits would classify her somewhere between dolphin and whale.