AMP: Do or die? Session recap from SMX West
Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the panelists, plus one Google engineer, have on using AMP.
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Results from the Local SEO Ranking Factors Study presented at SMX East
Wonder what factors correlate with strong local rankings? Contributor Christine Churchill summarizes the results of a recent local ranking factors study presented at SMX East 2016.
Up Close @ SMX Advanced: Rethinking Retargeting
Retargeting is one of the most effective techniques in paid search and display advertising. The concept is straightforward. The site owner puts a piece of code on their site or on certain pages on their site. When a visitor lands on the page with the code, the visitor is “tagged” with a cookie. If the […]