Christine Churchill

Christine Churchill is the President and CEO of KeyRelevance.com, a full service online marketing agency that has been helping businesses succeed online for over a decade. Christine and her team of experienced search marketers offer a variety of services including Pay Per Click Management, Search Engine Optimization, Conversion Enhancements and Analytics Support.

Experience

AMP: Do or die? Session recap from SMX West

Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the panelists, plus one Google engineer, have on using AMP.

Performance

Up Close @ SMX Advanced: Rethinking Retargeting

Retargeting is one of the most effective techniques in paid search and display advertising. The concept is straightforward. The site owner puts a piece of code on their site or on certain pages on their site. When a visitor lands on the page with the code, the visitor is “tagged” with a cookie. If the […]