Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the detailed and contrasting perspectives the panelists, plus one Google engineer, have on using AMP.
Wonder what factors correlate with strong local rankings? Contributor Christine Churchill summarizes the results of a recent local ranking factors study presented at SMX East 2016.Christine Churchill | Oct 10, 2016 at 2:00 pm ET
Retargeting is one of the most effective techniques in paid search and display advertising. The concept is straightforward. The site owner puts a piece of code on their site or on certain pages on their site. When a visitor lands on the page with the code, the visitor is “tagged” with a cookie. If the […]Christine Churchill | Jun 16, 2014 at 11:59 am ET