Chad White is the author of Email Marketing Rules and Research Director at Litmus, a provider of email creation, preview, and analytics tools. He has written thousands of posts and articles about email marketing -- as a journalist at Condé Nast and Dow Jones & Co.; as a researcher and analyst at the Direct Marketing Association, Responsys, and Salesforce.com; and in his current role.
Performance
Some brands have mobile-friendly websites but fail to give their email subscribers the same experience. Columnist Chad White explains why it's time to close that gap and suggests ways to do it.
Performance
How do you get people to share your brand's messages with others? Columnist Chad White offers these key tactics for encouraging your subscribers to forward your emails.