Customer & Digital Experience
To Buy Or Not To Buy: When “Quick And Simple” Is Just A Lie
Be careful about what you promise to deliver on your website, warns columnist Brian Massey. The bottom line: Don't promise something if it isn't true.
Brian Massey is the Conversion Scientist at Conversion Sciences and author of Your Customer Creation Equation: Unexpected Website Forumulas of The Conversion Scientist. Conversion Sciences specializes in A/B Testing of websites. Follow Brian on Twitter @bmassey
Customer & Digital Experience
Entrepreneurs: Use Conversion Optimization Tools To See If A New Product Will Fly
How do you find the right value proposition to truly test a product? Columnist Brian Massey walks you through the tools that will help you determine if people will act on your messaging.
Data
Evaluating Website Performance: I’m All About That Slope, ‘Bout That Slope
When you're looking at a graph in Google Analytics, is it really obvious what you're seeing? Not always. Columnist Brian Massey explains how you can understand the changes in your metrics and know what's working for your online business.
Data
The Biases In Online Marketing That Drive Crazy Decisions
The online marketing world is brimming with assumptions that aren't backed up with data. Columnist Brian Massey offers up some strategies for overcoming these biases.
Data
5 Steps To Finding Hidden Website Optimization Gems
When you're trying to optimize your website, sometimes it's hard to sift through all the ideas for boosting your conversion rate. Columnist Brian Massey discusses how to pin down the best approach.
Data
The Multi-Goal Magic Of Split Testing Software
Columnist Brian Massey discusses the many benefits of incorporating split testing into your analytics mix -- especially when you take the time to track multiple goals.
Customer & Digital Experience
Is Google’s Mobilegeddon Scaring Website Owners Into Bad Design Decisions?
Columnist Brian Massey believes Google may be doing businesses a disservice by recommending a responsive Web design to improve the mobile experience.
Data
Data Exposes Scandalously Low Adoption Of Conversion Optimization Tools
Should you invest in optimization tools? Columnist Brian Massey dishes out data on how many businesses are using them and whether that gives them a leg up.
Customer & Digital Experience
The Nagging Little Question Of Conversion Optimization
What effect are your CRO efforts really having? Contributor Brian Massey explains some of the factors that may be skewing your numbers.
Performance Marketing
3 Refreshing Ways To Look At Marketing Analytics
It's not just for data scientists anymore. Columnist Brian Massey shows us how to get creative and explore analytics from some unexpected sources.
Data
Everything’s Bigger In Texas: Sampling & Google Analytics Reports
Sites that generate high traffic numbers often use sampling to save on processing time, but columnist Brian Massey notes it's important to know if your sample is statistically significant.
Data
Use Google Analytics To Treat Your Account Holders Like Royalty
Columnist Brian Massey reminds us that visitors who have created an account on your site are some of your most valuable prospects. Are you treating them as such?
Customer & Digital Experience
8 Ways Your Home Page Is Like A Multiple Choice Test
What lessons can conversion optimizers learn from multiple choice test creators? Columnist Brian Massey explores.
Customer & Digital Experience
Marketing Power Processes: Measuring Video Effectiveness With Analytics
Most video hosting services provide customers with data, but marketers shouldn't stop there. Columnist Brian Massey explains how to combine this information with website analytics.
Data
Google Analytics Blind Spots That Must Be Corrected
What do you do when your site analytics aren't giving you the full picture? Columnist Brian Massey explains how to address common "blind spots" in Google Analytics.
Data
A Google Analytics Setup Checklist
In this helpful how-to, columnist Brian Massey explains how to set up your analytics to get the most from your data.
Customer & Digital Experience
Enhance Your Creativity Through Analytics
Think data analysis and creativity are mutually exclusive? Contributor Brian Massey explains how the two can and should work together.
Data
Be A Statistically Significant Marketer (Part 2)
Do you really have enough data, or the right data, to make a decision? Learn how to calculate statistical significance.
Data
2 Questions That Will Make You A Statistically Significant Marketer
Yay, statistics! If you run any portion of an online marketing program, you better still be reading. Marketers who don’t embrace the porcupine of statistics over the next couple of years run the risk of becoming insignificant. If you’re still reading, I’m about to put your career or business on the fast track to statistical […]
Data
Ride The Tides Of Your Website To Make More Money With A/B Split Testing
In medieval London, pirates were often punished by chaining them to a wall near the Thames River (you pronounce it “ˈriv-ər”) at low tide. For most rivers, this wouldn’t be a problem. The pirate would simply get wet. However, the Thames, being an estuary, rises 15 feet, 20 feet or more at high tide. These […]