Why subscription and consumption services need a different kind of marketing
SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing channels.
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Barry Levine's latest articles
MarTech Today: Why clients in-house, The Trade Desk’s unified ID and long live email
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Why clients in-house and what agencies can (and can’t) do about it Feb 1, 2019 by Amy Gesenhues Clients moving services in-house isn’t a new challenge, but our survey found it tops […]
Why The Trade Desk’s unified ID may be catching on
Although part of the Ad ID Consortium and the DigiTrust efforts, the major DSP is populating the ad ecosystem with its own solution.
MarTech Today: Facebook ad revenue, paid search tactics and the status of Google Attribution
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The New 5Ps of Marketing Jan 31, 2019 by Digital Marketing Depot Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, […]
MarTech Today: YouTube partners with NCS, Blissfully manages cloud apps and top digital agency concerns
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: YouTube partners with Nielsen Catalina Solutions (NCS) to measure in-store sales lift Jan 30, 2019 by Greg Sterling A new machine-learning model points to the future of attribution. Blissfully wants to […]
Blissfully wants to make cloud app management as carefree as its name
The New York City-based startup provides tools for tracking SaaS usage, users, spending and compliance.
MarTech Today: New study on AI in sales, when to pay for search analytics tools and Facebook Attribution gets mixed reviews
Here’s our daily recap of what happened in marketing technology today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: InsideSales’ new study: AI is ‘becoming a way of life’ for sales Jan 29, 2019 by Barry Levine Nearly three-quarters of surveyed sales pros in the U.S. are now using […]
InsideSales’ new study: AI is ‘becoming a way of life’ for sales
Nearly three-quarters of surveyed sales pros in the U.S. are now using some kind of AI at work, twice the rate of last year’s report.
New survey finds cable cord-cutting is popular across the US
For marketers, this points to acceleration of the trend where all TV program services could become, essentially, over-the-top (OTT) and delivered via the Net.
MarTech Today: OpenX moves to the cloud, the digital natives are restless and a marketer’s guide to SEO enterprise platforms
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: OpenX becomes first major ad exchange to operate completely in the cloud Jan 28, 2019 by Barry Levine OpenX strikes a $110 million partnership with Google so it can shift its […]
OpenX becomes first major ad exchange to operate completely in the cloud
OpenX strikes a $110 million partnership with Google so it can shift its resources toward people-based marketing.
MarTech Today: Optimove adds ‘incremental’ campaign testing, assessing multi-touch attribution and why chatbots are transforming the auto industry
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: CDP Optimove adds ability to test campaign strategies Jan 25, 2019 by Barry Levine Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns — an […]
CDP Optimove adds ability to test campaign strategies
Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns -- an entire strategy -- against another, with automated optimization.
Assessing multi-touch attribution’s value: Is it worth the effort?
While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA’s complexity.
MarTech Today: Salesforce’s new Datorama-powered tools, marketing to millennials and Facebook launches brand certification program
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce Marketing Cloud launches new analytics tools powered by Datorama Jan 24, 2019 by Amy Gesenhues Six months after acquiring Datorama, Salesforce Marketing Cloud is launching three new analytics tools powered […]
MarTech Today: Clik adds CrunchBot, Chrome API may disable most ad blockers and Cision acquires TrendKite
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: BI provider Qlik buys Crunch Data and its bot Jan 23, 2019 by Barry Levine This is the latest effort by an analytics platform to offer natural language text or voice […]
BI provider Qlik buys Crunch Data and its bot
This is the latest effort by an analytics platform to offer natural language text or voice interfaces to the surrounding sea of data.
MarTech Today: Scott Brinker’s Second Golden Age of MarTech, how one marketer uses a chatbot and Beeswax funding news
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Scott Brinker lays out vision for Second Golden Age of MarTech Jan 22, 2019 by Barry Levine In preparing this year’s MarTech Landscape, Brinker sees a new blending that is helping to […]
Scott Brinker lays out vision for Second Golden Age of MarTech
In preparing this year’s MarTech Landscape, Brinker sees a new blending that is helping to solve the industry’s three big challenges.
How one marketer uses a chatbot to retain customers
For cleaning product maker TriNova, a Facebook Messenger chatbot keeps customers engaged with the brand and buying more products than other customers.
MarTech Today: Google slapped with French GDPR fine, a new report on B2B digital transformation and making content more accessible to the visually impaired
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google slapped with $56.8 million fine for GDPR consent violations Jan 21, 2019 by Greg Sterling The French privacy regulator said Google did not prominently disclose required information to users or validly […]
New report: B2B digital transformation is more focused on customers than on efficiency
A new report from CPQ software provider FPX indicates more companies understand the best way to drive sales is boosting customer experience.
MarTech Today: The ID quest, identity resolution and Salesforce tools for creating mobile apps
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The ad industry continues its quest toward fewer cookies and more consistent user IDs Jan 17, 2019 by Barry Levine The IAB’s DigiTrust and the Advertising ID Consortium chart different, but […]
The ad industry continues its quest toward fewer cookies and more consistent user IDs
The IAB Tech Lab’s DigiTrust and the Advertising ID Consortium chart different, but intersecting, paths toward the goal of an industry-wide identity resolution.
New Salesforce tools let marketers create mobile apps without developers
Now, marketers and admins can create and publish iOS and Android apps with pre-built components and a few clicks.
MarTech Today: How marketers are using IoT, Truth in Measurement launches to create ad measurement standards and more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How are marketers using IoT in 2019? Jan 16, 2019 by Robin Kurzer Tell us your IoT plans in our short poll; we’ll share the answers in a future story. Truth […]
Truth in Measurement launches to create standards for sharing ad measurement data
Following Google’s move last spring to no longer share its DoubleClick ID, the new industry effort is looking for a solution outside the walled gardens.
MarTech Today: Adobe adds Progressive Web Apps builder, Kiip targets shopping list data and Campaign Monitor acquires Sailthru and Liveclicker
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe adds a Progressive Web Apps builder to Magento Jan 15, 2019 by Barry Levine PWAs, the company says, represent a ‘seismic advancement’ that can move online stores beyond mobile web […]
Kiip partners with Purchase Decision Network to make shopping list data available to its advertisers
This is the first time this valuable intent data will be available to an outside ad network.
Adobe adds a Progressive Web Apps builder to Magento
PWAs, the company says, represent a ‘seismic advancement’ that can move online stores beyond mobile web sites and mobile apps.
MarTech Today: The post-disruptive landscape, RE/MAX rolls out DIY video for agents and Salesforce launches Einstein Visual Search
Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Gartner: What the post-disruptive marketing landscape will look like Jan 14, 2019 by Barry Levine The research firm predicts the fall of CX as top priority, the advantages of user-controlled […]
Gartner: What the post-disruptive marketing landscape will look like
The research firm predicts the fall of CX as top priority, the advantages of user-controlled data, the automated generation of content at scale and a cutback in marketing analytics.
Salesforce launches Einstein Visual Search for retailer product discovery
This capability is one of several enhancements announced Monday that lets marketers provide more intelligent product choices.
MarTech Today: Catalina adds attribution, marketers react to martech spending boost and why you should get into ABM
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Catalina adds first attribution tracking service Jan 11, 2019 by Barry Levine The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to […]
Catalina adds first attribution tracking service
The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to UPC barcodes.
Marketers react to Gartner finding: Martech spending now exceeds staff costs
A recent report by the research firm indicates that a corner may have been turned for marketing budgets.
MarTech Today: Viewability expectations, Square’s new in-app payments mobile SDK and more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges Jan 10, 2019 by Robin Kurzer How viewability expectations are evolving and what that means for marketers. Square rolls out […]
MarTech Today: Location as a targeting and attribution tool, the maturing of ABM and the value of consent
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Cuebiq, Verve-HERE announcements show utility of location as targeting, attribution tool Jan 9, 2019 by Greg Sterling Cuebiq announced linear TV offline attribution; Verve and HERE are working on bringing digital […]
MarTech Today: The coming battle between ABM and marketing automation tools, MoPub partners to fight in-app ad fraud and the MarTech conference agenda
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The coming battle between ABM and marketing automation tools Jan 8, 2019 by Barry Levine Gartner VP/analyst Todd Berkowitz talks about the evolution of Account-Based Management and what it might mean […]
The coming battle between ABM and marketing automation tools
Gartner VP/analyst Todd Berkowitz talks about the evolution of Account-Based Management and what it might mean for marketers.