3 Mobile Trends Key To Successful Marketing Going Forward
Looking to reach customers and potential customers on their mobile devices? Columnist Andrew Waber gives marketers critical stats to inform their strategies going forward.
Andrew Waber is the director of insights at retail optimization platform (ROP) provider Teikametrics. In his current role, Andrew manages the analysis, editorial direction and strategy for Teikametrics' reporting on online retail advertising and the larger online retail marketplace. Prior to his time at Teikametrics, Andrew served as the manager of data insights and media relations at Salsify, the manager of market insights and media relations for advertising automation software provider Nanigans, and as the market analyst and lead author of reports for Chitika Insights, the research arm of the Chitika online ad network. Andrew's commentary on online trends has been quoted by the New York Times, Re/Code and The Guardian, among other outlets.
Larger iPhones: How Might They Impact Advertisers?
Do the new iPhone screen sizes affect CTR and should marketers be concerned? Contributor Andrew Waber examines what we know about screen sizes and CTR.
The Seasonality Of Mobile Device Usage: Warmer Weather Tempers Tech
Media usage often dips during the summer to reflect that people are more likely to be out and about. But what about usage for mobile devices, which accompany us outside?
The Shelf Life Of A Mobile Ad: Shorter Than You May Think
When a user loads a webpage, they aren’t doing so with the intent of clicking on an ad. Yet, millions and millions of users do just that every single day. However, this isn’t just a numbers game — intelligent marketers (like those who are reading this article) are looking to get the most out of […]
Tablets Vs. Smartphones: Online Engagement Patterns Present Opportunities
Two of the overarching goals for online marketers are maximizing the reach of their campaigns and increasing engagement levels. While delivering on the reach portion of this equation can be achieved through a number of well-known tactics, increasing campaign engagement is a much more nuanced task. The optimum content and delivery method of a campaign […]
What To Expect And How To Prepare As The U.S. Mobile Landscape Matures
Marketers of late have been inundated with the idea of the proverbial rising tide of mobile. But by mid-2014, this idea, while still certainly still ringing true for many emerging or developing markets, has largely run its course within the U.S. The tide rose, we’re standing waist deep, and, as the landscape steadies, the short-term […]